WGU D077 (KQO1) (PKQO)PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) (PKQO) QUESTIONS AND ANSWERS

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WGU D077 (KQO1) (PKQO)PRE-
ASSESSMENT:CONCEPTS IN
MARKETING, SALES, AND CUSTOMER
CONTACT (KQO1) (PKQO) QUESTIONS
AND ANSWERS
Attempt #1
Status: Passed

1. What uncontrollable marketing element provides user input as to how the
company delivers upon its value proposition?
YOUR CORRECT
ANSWER ANSWER




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, Quality control inspections
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Product delivery schedule


Competitive elements


Consumer feedback

Which controllable element is included in the
marketing mix? YOUR CORRECT
ANSWER ANSWER

Legal


Product


Political


Environmental

Which concept refers to the number of product
versions in a product line? YOUR CORRECT
ANSWER ANSWER

Mix


Depth


Width


Brand

A marketer introduces a tutorial video featuring the
company’s new cosmetic line.



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2. Which set of elements from the marketing mix is the YOUR CORRECT
marketer using?
ANSWER ANSWER




3.




4.

Product and price

Promotion and place

Product and promotion


5. An online consignment store offers gently used designer fashions and
sends weekly text alerts to customers of new arrivals and popular items.

Which element of a marketing mix is represented by this store's text alerts?
YOUR CORRECT
ANSWER ANSWER


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Place


Price


Product




6. A manager is researching an element of the marketing environment that
the company cannot control. Which one of these elements is the manager
considering?
YOUR CORRECT
ANSWER ANSWER




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