NRF Business of Retail Certification Exam, Business of Retail
Certification Review, MERA Customer Service
The manager tells all employees that there's been an uptick in shoplifting and
asks all sales associates to keep an eye out. You c around a corner of an
aisle and see a woman pick up an expensive lipstick and put it in her purse
without paying for it and she walks out the store doors. What should you
NOT do?
Run after the lady and tell her to give the lipstick back to you
There are many pricing strategies. Which one describes Keystone pricing?
Double the cost of an item in order to determine the retail price
On the first snow day of the winter season, a sales associate notices that
customers are entering the store cold and unprepared for the weather.
Currently, tables of tank tops and beach accessories are stationed where
the customers enter the store.
Which action would be best for the associate to take to ensure that the
customers' needs are being met?
Create an inviting display of sweaters, scarves, and gloves at the store
entrance.
Dan, a small business owner, was excited to open his sporting goods shop. Dan
created a________ to show what products he would sell, the price of those products,
the place or location of his physical store and how he would promote his business
Marketing Plan
,The Halloween holiday season just ended and the retail store was already
beginning to receive items for the next holiday, Thanksgiving. How should
the store make room for the new items?
Mark down the holiday items
A sales associate is being held at gun point as the robber demands the cash in
the register. Which of the following should the associate do?
Remain as calm as possible and comply with the robber's requests.
Sarah sells 18 cakes for $18.00 each and the cost of each cake is $5.00. What is
Sarah's gross profit?
$234
Who is typically first in a distribution channel?
Manufacturer
_ ________ describes using the manufacturer's suggested price as a pricing
strategy
used to prevent competitive pricing between retailers
Vendor pricing
A sales associate is asked in the middle of the day to restock a shelf in which
most of the products were sold out. What should the sales associate do?
Allow customers to keep shopping the few products left so no sales are lost
,The FIFO method makes sure that which of the following occurs?
The nearest expiration dated items are in the front of the display
If a business' revenue is $1,150 and its cost of goods sold (COGS) is $734, what is
the business' gross profit/loss?
$416
A business' gross profit is $200 and its revenues are $1,000. What is its profit
margin percentage?
20%
Using the manufacturer's suggested retail price is called:
Vendor Pricing
You send out coupons to regular customers. This is an example of:
Discount Pricing
, A sales associate watches as a shopper exit leaving behind a cart full of
merchandise including perishable items. Which of the following should the
associate do?
Put the items back in the shelves, starting with the perishable items.
What question do you ask to get feedback to see if the computer software met
expectations of the customer?
A. Did they deliver it on time?
B. Did you have installation problems?
C. What new features have you used?
D. How has the software worked for what you were using it for?
D. How has the software worked for what you were using it for?
A new customer comes into your department, but you are helping another
customer. You should:
A. Focus all your attention on your current customer
B. Let the new customer wait his turn until you have completed your current
sale
C. Acknowledge the new customer's presence with eye contact and/or a
brief comment that you'll be right
with him
D. Help the customer who looks like he will spend the most money
C. Acknowledge the new customer's presence with eye contact and/or a
brief comment that you'll be right
with him
Certification Review, MERA Customer Service
The manager tells all employees that there's been an uptick in shoplifting and
asks all sales associates to keep an eye out. You c around a corner of an
aisle and see a woman pick up an expensive lipstick and put it in her purse
without paying for it and she walks out the store doors. What should you
NOT do?
Run after the lady and tell her to give the lipstick back to you
There are many pricing strategies. Which one describes Keystone pricing?
Double the cost of an item in order to determine the retail price
On the first snow day of the winter season, a sales associate notices that
customers are entering the store cold and unprepared for the weather.
Currently, tables of tank tops and beach accessories are stationed where
the customers enter the store.
Which action would be best for the associate to take to ensure that the
customers' needs are being met?
Create an inviting display of sweaters, scarves, and gloves at the store
entrance.
Dan, a small business owner, was excited to open his sporting goods shop. Dan
created a________ to show what products he would sell, the price of those products,
the place or location of his physical store and how he would promote his business
Marketing Plan
,The Halloween holiday season just ended and the retail store was already
beginning to receive items for the next holiday, Thanksgiving. How should
the store make room for the new items?
Mark down the holiday items
A sales associate is being held at gun point as the robber demands the cash in
the register. Which of the following should the associate do?
Remain as calm as possible and comply with the robber's requests.
Sarah sells 18 cakes for $18.00 each and the cost of each cake is $5.00. What is
Sarah's gross profit?
$234
Who is typically first in a distribution channel?
Manufacturer
_ ________ describes using the manufacturer's suggested price as a pricing
strategy
used to prevent competitive pricing between retailers
Vendor pricing
A sales associate is asked in the middle of the day to restock a shelf in which
most of the products were sold out. What should the sales associate do?
Allow customers to keep shopping the few products left so no sales are lost
,The FIFO method makes sure that which of the following occurs?
The nearest expiration dated items are in the front of the display
If a business' revenue is $1,150 and its cost of goods sold (COGS) is $734, what is
the business' gross profit/loss?
$416
A business' gross profit is $200 and its revenues are $1,000. What is its profit
margin percentage?
20%
Using the manufacturer's suggested retail price is called:
Vendor Pricing
You send out coupons to regular customers. This is an example of:
Discount Pricing
, A sales associate watches as a shopper exit leaving behind a cart full of
merchandise including perishable items. Which of the following should the
associate do?
Put the items back in the shelves, starting with the perishable items.
What question do you ask to get feedback to see if the computer software met
expectations of the customer?
A. Did they deliver it on time?
B. Did you have installation problems?
C. What new features have you used?
D. How has the software worked for what you were using it for?
D. How has the software worked for what you were using it for?
A new customer comes into your department, but you are helping another
customer. You should:
A. Focus all your attention on your current customer
B. Let the new customer wait his turn until you have completed your current
sale
C. Acknowledge the new customer's presence with eye contact and/or a
brief comment that you'll be right
with him
D. Help the customer who looks like he will spend the most money
C. Acknowledge the new customer's presence with eye contact and/or a
brief comment that you'll be right
with him
