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MKT 201 Exam 3 questions and answers Graded A+

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MKT 201 Exam 3 questions and answers Graded A+ Promotion mix (marketing communications mix) The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor (ex. digital, broadcast, print, outdoor) Sales promotion Short-term incentives to encourage the purchase or sale of a product or services (ex. discounts, coupons, displays, demonstrations, and events) Personal selling Personal presentation by the firm's sales force for the purpose of engaging customers, making sales, and building customer relationships (ex. sales presentation, trade shows, and incentive

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