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MKT 201 Chapter 1 questions and answers Graded A+

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MKT 201 Chapter 1 questions and answers Graded A+ 5Ms of marketing - internal elements of a marketing plan that need to be resolved if the plan is successful buyer - a person or institution that purchases goods or services consumer - the final user of a purchased product or service customer - a person who purchases a product or service customer equity - total combined customer lifetime values of all the company's customers

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