SIMULATION TEST QUESTIONS AND
ANSWERS ALL CORRECT
What is deceptive advertising? - Answer- Making advertising claims that are untrue
True or false? The youth segment is willing to pay more than the speed segment? -
Answer- False
In order to create an effective webpage content, what is important? - Answer- Designing
powerful ads
"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for ... -
Answer- Gross profit
What does the International Advertising Federation include in its report? - Answer- A
breakdown of all competitors' ad ratings within each segment and The pass and fail
grade of advertisements introduced by all the competitors in the industry
How would you define "penetration pricing"? - Answer- Offering deep price cuts
Projecting your profitability will allow you to do what? - Answer- Study your revenues,
expenses, and projected profits, Compare your projections to actual results when you
receive them and Evaluate different financial outcomes based on different demand
scenarios
True or false? The cumulative balanced scorecard will be computed by taking the
average of each performance metric over the final four quarters of play. - Answer- True
Which decisions directly impact the promotion of your brands? - Answer- Pricing,
advertisement allocation budget, and rebates
In order to most efficiently allocate your marketing and sales budgets, what reports
should you take into consideration? - Answer- Competitors prices, market share and
brand and ad judgements
In the simulation, which stage of the product life cycle is the industry currently in ? -
Answer- Introduction
The market can be divided into what number of segments? - Answer- 5
When does the company go to the test market in the simulation? - Answer- Quarter 3
ANSWERS ALL CORRECT
What is deceptive advertising? - Answer- Making advertising claims that are untrue
True or false? The youth segment is willing to pay more than the speed segment? -
Answer- False
In order to create an effective webpage content, what is important? - Answer- Designing
powerful ads
"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for ... -
Answer- Gross profit
What does the International Advertising Federation include in its report? - Answer- A
breakdown of all competitors' ad ratings within each segment and The pass and fail
grade of advertisements introduced by all the competitors in the industry
How would you define "penetration pricing"? - Answer- Offering deep price cuts
Projecting your profitability will allow you to do what? - Answer- Study your revenues,
expenses, and projected profits, Compare your projections to actual results when you
receive them and Evaluate different financial outcomes based on different demand
scenarios
True or false? The cumulative balanced scorecard will be computed by taking the
average of each performance metric over the final four quarters of play. - Answer- True
Which decisions directly impact the promotion of your brands? - Answer- Pricing,
advertisement allocation budget, and rebates
In order to most efficiently allocate your marketing and sales budgets, what reports
should you take into consideration? - Answer- Competitors prices, market share and
brand and ad judgements
In the simulation, which stage of the product life cycle is the industry currently in ? -
Answer- Introduction
The market can be divided into what number of segments? - Answer- 5
When does the company go to the test market in the simulation? - Answer- Quarter 3
