Summary Marketing_Plan_Product_Identification_and_SWOT_Analysis.docx BUS 330 Situational Analysis BUS 330 Principles of Marketing Anheuser-Busch is a brewin

Marketing_Plan_Product_Identification_and_SWOT_A BUS 330 Situational Analysis BUS 330 Principles of Marketing Anheuser-Busch is a brewing company that has been operating in the United States since 1876. Anheuser-Busch is the largest brewery company in the world, owning and operating twenty-three (23) breweries, twenty (20) distributorships and twenty-two (22) agricultural and packaging facilities. Anheuser-Busch employs over 18,000 in the United States and 150,000 worldwide and generated over $54.62 billion dollars in revenue in 2018. (Anheuser-Busch, 2018) Core Products or Services Anheuser-Busch makes over one hundred (100) brands of alcoholic and non-alcoholic beverages. The most popular brands of beverages are Bud Light, Budweiser, Stella Artois, Michelob, Ritas and Teavana. From March 15, 1959 th