Mark 3000 Final Exam Loomer | Questions with
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (59)
What is the Marketing Mix? -Set of decisions that the firm uses to respond to
the wants of its consumers
-Creates value through price, product, place, and
promotion decisions.
How do the four P's create value? -Product: Creates Value
-Price: Captures Value
-Place: Delivers Value
-Promotions: Communicates Value
How do strategies create and -Customer Excellence
maintain SCA? (Four Parts) -Operational Excellence
-Product Excellence
-Locational Excellence
,What is a Situations Analysis (SWOT)? •A situation analysis using a SWOT framework
assesses:
-The internal environment in regard to its strengths
and weaknesses
-The external environment in terms of its
opportunities and threats
•A SWOT analysis must be comprehensive, meaning
the firm must possess expertise in both what the
firm can provide and what the market wants the
firm to provide
What are company capabilities? •Successful marketing firms lean into their core
competencies:
•A defining capability or advantage that
distinguishes an enterprise from its competitors
•Something they are uniquely good at
•These are similar to sustainable competitive
advantages, but more specific to the product or
offering itself
What is a Portfolio Analysis (BCG)? One of the most popular portfolio analysis
methods, developed by the Boston Consulting
Group (BCG), requires that firms classify all their
products or services into a two-by-two matrix
based on market share and growth rate
, Regarding a Portfolio Analysis (BCG) Stars: (High-growth markets with high market share
what are Stars? products) often require a heavy resource
investment in promotions and new production
facilities to fuel their rapid growth.
Ex: Latest smartphone that had significant share of
market and had sales rapidly expand.
Regarding a Portfolio Analysis (BCG) Cash Cows: (low-growth but high market share
what are Cash Cows? products) have already received heavy investments
to develop their market share, they have excess
resources that can be spun off to those products
that need it more.
Ex: Colgate toothpaste is a leading brand with high
market share but most people already use
toothpaste so there are not new consumers
looking to buy so it has low growth.
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (59)
What is the Marketing Mix? -Set of decisions that the firm uses to respond to
the wants of its consumers
-Creates value through price, product, place, and
promotion decisions.
How do the four P's create value? -Product: Creates Value
-Price: Captures Value
-Place: Delivers Value
-Promotions: Communicates Value
How do strategies create and -Customer Excellence
maintain SCA? (Four Parts) -Operational Excellence
-Product Excellence
-Locational Excellence
,What is a Situations Analysis (SWOT)? •A situation analysis using a SWOT framework
assesses:
-The internal environment in regard to its strengths
and weaknesses
-The external environment in terms of its
opportunities and threats
•A SWOT analysis must be comprehensive, meaning
the firm must possess expertise in both what the
firm can provide and what the market wants the
firm to provide
What are company capabilities? •Successful marketing firms lean into their core
competencies:
•A defining capability or advantage that
distinguishes an enterprise from its competitors
•Something they are uniquely good at
•These are similar to sustainable competitive
advantages, but more specific to the product or
offering itself
What is a Portfolio Analysis (BCG)? One of the most popular portfolio analysis
methods, developed by the Boston Consulting
Group (BCG), requires that firms classify all their
products or services into a two-by-two matrix
based on market share and growth rate
, Regarding a Portfolio Analysis (BCG) Stars: (High-growth markets with high market share
what are Stars? products) often require a heavy resource
investment in promotions and new production
facilities to fuel their rapid growth.
Ex: Latest smartphone that had significant share of
market and had sales rapidly expand.
Regarding a Portfolio Analysis (BCG) Cash Cows: (low-growth but high market share
what are Cash Cows? products) have already received heavy investments
to develop their market share, they have excess
resources that can be spun off to those products
that need it more.
Ex: Colgate toothpaste is a leading brand with high
market share but most people already use
toothpaste so there are not new consumers
looking to buy so it has low growth.
