MARK 3000 Exam 3 Cuppari Study | Questions
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Terms in this set (132)
core customer value which defines the basic problem-solving benefits
that customers are seeking
Actual Product brand name, packaging, features/design, quality
level
Associated services also called "augmented products," include the non-
physical aspects of the product, such as product
warranties,
financing, product support, and after-sale service
Consumer Products products and services used by people for their
personal use
Four types:
1. Specialty
2. Shopping
3. Convenience
4. Unsought
,Specialty Products --are those for which customers express such a
strong preference that they will expend
considerable effort to search for the best suppliers
--Specialty products are typically high priced, and
buyers do not use much time to compare against
other product
--Purchased LESS frequently.
Shopping Products -are products or services for which consumers will
spend a fair amount of time comparing alternatives.
-require personal selling and advertising and are in
fewer outlets
-Consumers usually compare attributes of
shopping products such as quality, price, and
style between other products
Convenience Products -are those products or services for which the
consumer is not willing to expend any effort to
evaluate prior to purchase.
- bought most frequently
- immediate without great comparison
- low-priced, not-differentiated.
Unsought Products --are products or services that consumers either
do not normally think of buying, do not know
about, or would not buy under normal
circumstances.
--products and companies are not top of mind with
consumers.
Product Mix the complete set of all products offered by a firm
, Product Lines groups of associated items, such as those that
consumers use together or think of as part of a
group of similar products
Breadth represents a count of the number of product lines
offered by a firm
May be too costly to maintain
In response to increased consumer increase the breadth of
demand for healthy beverages, some
soft-drink companies introduced
new product lines of flavored water
and fruit juices in order to _______ their
product mix
Depth Equals the number of products within a singular
product line.
May cannibalize brands
As the size of retail firms has private-label
increased through growth and
consolidation, more retailers have
developed ________ merchandise,
which they use to establish a
distinctive identity
The primary federal agency that Food and Drug Administration
reviews food and package labels to
ensure that the claims made by the
manufacturer are true is the
What does it mean when products it means that introducing new product lines can
can be "cannibalized" take away sales from existing brands and lines
with 100% Correct Answers | Verified | Latest
Update 2026
Save
Terms in this set (132)
core customer value which defines the basic problem-solving benefits
that customers are seeking
Actual Product brand name, packaging, features/design, quality
level
Associated services also called "augmented products," include the non-
physical aspects of the product, such as product
warranties,
financing, product support, and after-sale service
Consumer Products products and services used by people for their
personal use
Four types:
1. Specialty
2. Shopping
3. Convenience
4. Unsought
,Specialty Products --are those for which customers express such a
strong preference that they will expend
considerable effort to search for the best suppliers
--Specialty products are typically high priced, and
buyers do not use much time to compare against
other product
--Purchased LESS frequently.
Shopping Products -are products or services for which consumers will
spend a fair amount of time comparing alternatives.
-require personal selling and advertising and are in
fewer outlets
-Consumers usually compare attributes of
shopping products such as quality, price, and
style between other products
Convenience Products -are those products or services for which the
consumer is not willing to expend any effort to
evaluate prior to purchase.
- bought most frequently
- immediate without great comparison
- low-priced, not-differentiated.
Unsought Products --are products or services that consumers either
do not normally think of buying, do not know
about, or would not buy under normal
circumstances.
--products and companies are not top of mind with
consumers.
Product Mix the complete set of all products offered by a firm
, Product Lines groups of associated items, such as those that
consumers use together or think of as part of a
group of similar products
Breadth represents a count of the number of product lines
offered by a firm
May be too costly to maintain
In response to increased consumer increase the breadth of
demand for healthy beverages, some
soft-drink companies introduced
new product lines of flavored water
and fruit juices in order to _______ their
product mix
Depth Equals the number of products within a singular
product line.
May cannibalize brands
As the size of retail firms has private-label
increased through growth and
consolidation, more retailers have
developed ________ merchandise,
which they use to establish a
distinctive identity
The primary federal agency that Food and Drug Administration
reviews food and package labels to
ensure that the claims made by the
manufacturer are true is the
What does it mean when products it means that introducing new product lines can
can be "cannibalized" take away sales from existing brands and lines
