MARK 3000 Exam 3 | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Practice questions for this set
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refers to the perceived fairness of the process used to resolve
Choose an answer
1 core customer values 2 brand equity
3 procedural fairness 4 unsought
Don't know?
Terms in this set (86)
core customer values defines the basic problem-solving benefits that
customers are seeking
, speciality products that customers express such a strong
preference for that they expend considerable
effort to search for the best suppliers
shopping type of product that customers spend a fair
amount of time considering alternatives for -
require personal selling and advertising
convenience type of product that the consumer is not willing to
expend any effort to evaluate prior to purchase,
bought most frequently and immediately without
great comparison
unsought type of product or service that consumers either
do not normally think of buying, do not know
about, or would not buy under normal
circumstances
product mix the complete set of products and services offered
by a firm
breadth the count of the number of products offered by a
firm
product line groups of associated items that customers tend to
use together or think of as part of a group of similar
products
depth the number of products within a product line
brand cannibalization too much depth - steal sales from yourself, dilute
your own product
Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
refers to the perceived fairness of the process used to resolve
Choose an answer
1 core customer values 2 brand equity
3 procedural fairness 4 unsought
Don't know?
Terms in this set (86)
core customer values defines the basic problem-solving benefits that
customers are seeking
, speciality products that customers express such a strong
preference for that they expend considerable
effort to search for the best suppliers
shopping type of product that customers spend a fair
amount of time considering alternatives for -
require personal selling and advertising
convenience type of product that the consumer is not willing to
expend any effort to evaluate prior to purchase,
bought most frequently and immediately without
great comparison
unsought type of product or service that consumers either
do not normally think of buying, do not know
about, or would not buy under normal
circumstances
product mix the complete set of products and services offered
by a firm
breadth the count of the number of products offered by a
firm
product line groups of associated items that customers tend to
use together or think of as part of a group of similar
products
depth the number of products within a product line
brand cannibalization too much depth - steal sales from yourself, dilute
your own product
