MARK 3000 Exam 1 | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Practice questions for this set
Learn 1 /7 Study with Learn
Communicating Value ( persuade)
Choose an answer
1 Product 2 Product development
3 Promotion 4 B2C
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Terms in this set (48)
Product creating value : PSA's, don't text and drive
price capturing value, price is not always just money
, place delivering value ( getting consumers to buy
something at the right time)
Promotion Communicating Value ( persuade)
B2B business to business
B2C business to consumer
Sustainable competitive advantage doing something well better than competitors
Customer excellence ( describe firm emphasizing guests/ clients,
excellent experience) (chick fila)
Operational excellence ( good suppliers, supply chain, warehouse,
logistics, Walmart, Toyota)
Product Excellence (superior quality and good brand) (Apple, Disney)
(high quality)
Locational Excellence ( physical online location is convenient, Starbucks,
Chipotle)
Market Penetration ( current market, existing products or services,
existing customers) (try to get customers to buy
more) (loyalty programs, limited offerings)
Market Development ( new group of consumers, reposition, Serave (
target male consumers)
Product development ( same group of consumers, new products) (Dove
Expansion to shampoo)
Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Communicating Value ( persuade)
Choose an answer
1 Product 2 Product development
3 Promotion 4 B2C
Don't know?
Terms in this set (48)
Product creating value : PSA's, don't text and drive
price capturing value, price is not always just money
, place delivering value ( getting consumers to buy
something at the right time)
Promotion Communicating Value ( persuade)
B2B business to business
B2C business to consumer
Sustainable competitive advantage doing something well better than competitors
Customer excellence ( describe firm emphasizing guests/ clients,
excellent experience) (chick fila)
Operational excellence ( good suppliers, supply chain, warehouse,
logistics, Walmart, Toyota)
Product Excellence (superior quality and good brand) (Apple, Disney)
(high quality)
Locational Excellence ( physical online location is convenient, Starbucks,
Chipotle)
Market Penetration ( current market, existing products or services,
existing customers) (try to get customers to buy
more) (loyalty programs, limited offerings)
Market Development ( new group of consumers, reposition, Serave (
target male consumers)
Product development ( same group of consumers, new products) (Dove
Expansion to shampoo)
