Mark 3000 Chapter 15-Supply chain and
Marketing Channel Management Exam |
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Latest Update 2026
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Terms in this set (42)
Supply chain management A set of approaches and techniques firms employ
to efficiently and effectively integrate their
suppliers, manufacturers, warehouses, stores, and
transportation intermediaries into a seamless
operation
- merchandise is produced and distributed in the
right quantities, to the right locations, and at the
right time as well as to minimize systemwide costs
Marketing-channel management Developing and maintaining partners and
relationships within the supply chain
Wholesalers Firm engaged in buying, taking title to, often
storing, and physically handling goods in large
quantities, then reselling the goods (usually in
smaller quantities) to retailers or industrial or
business users
Simplified Supply Chain manufacturers make products and sell them to
retailers or wholesalers
, Supply chain Participants The producer
The transportation
The retailer
Distribution center A facility for the receipt, storage, and redistribution
of goods to company stores or customers; may be
operated by retailers, manufacturers, or distribution
specialists
Fulfillment centers Warehouse facilities are used to ship merchandise
directly to customers
Just-in-Time (JIT) inventory system Inventory management system designed to deliver
(quick response (QR) inventory less merchandise on a more frequent basis than
system) traditional inventory systems; the firm gets the
merchandise "just in time" for it to be used in the
manufacture of another product, in the case of
parts or components, or for sale when the
customer wants it, in the case of consumer goods;
Direct Supply Chain A supply chain in which there are no
intermediaries; the manufacturer --> the buyer
Indirect Supply chain One intermediary
Manufacturer → Retailer → Customer
Indirect Supply Chain (Two Manufacturer → Wholesaler → Wholesaler →
Intermediaries) Retailer → Customer
Indirect Supply Chain When one or more intermediaries work with
manufacturers to provide goods and services to
customers
Marketing Channel Management Exam |
Questions with 100% Correct Answers | Verified |
Latest Update 2026
Save
Terms in this set (42)
Supply chain management A set of approaches and techniques firms employ
to efficiently and effectively integrate their
suppliers, manufacturers, warehouses, stores, and
transportation intermediaries into a seamless
operation
- merchandise is produced and distributed in the
right quantities, to the right locations, and at the
right time as well as to minimize systemwide costs
Marketing-channel management Developing and maintaining partners and
relationships within the supply chain
Wholesalers Firm engaged in buying, taking title to, often
storing, and physically handling goods in large
quantities, then reselling the goods (usually in
smaller quantities) to retailers or industrial or
business users
Simplified Supply Chain manufacturers make products and sell them to
retailers or wholesalers
, Supply chain Participants The producer
The transportation
The retailer
Distribution center A facility for the receipt, storage, and redistribution
of goods to company stores or customers; may be
operated by retailers, manufacturers, or distribution
specialists
Fulfillment centers Warehouse facilities are used to ship merchandise
directly to customers
Just-in-Time (JIT) inventory system Inventory management system designed to deliver
(quick response (QR) inventory less merchandise on a more frequent basis than
system) traditional inventory systems; the firm gets the
merchandise "just in time" for it to be used in the
manufacture of another product, in the case of
parts or components, or for sale when the
customer wants it, in the case of consumer goods;
Direct Supply Chain A supply chain in which there are no
intermediaries; the manufacturer --> the buyer
Indirect Supply chain One intermediary
Manufacturer → Retailer → Customer
Indirect Supply Chain (Two Manufacturer → Wholesaler → Wholesaler →
Intermediaries) Retailer → Customer
Indirect Supply Chain When one or more intermediaries work with
manufacturers to provide goods and services to
customers
