Mark 3000 Chapter 14-Pricing Concepts for
Capturing Value Exam | Questions with 100%
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Consumers' ability to substitute other products for the focal brand, thus
increasing the price elasticity of demand for the focal brand
Choose an answer
1 Five C's of Pricing 2 Substitution Effect
3 Demand Curve 4 Maximising Profits
Don't know?
Terms in this set (66)
, Five C's of Pricing company objectives, customers, costs,
competition, channel members
Company objectives Objectives that seems to fit where the firms needs
to go to be successful - how it grows by increasing
profits, increasing sales, decreasing competition or
building customer satisfaction
Profit orientation A company objective that can be implemented by
focusing on target profit pricing, maximizing
profits, or target return pricing.
Target profit pricing A pricing strategy implemented by firms when they
have a particular profit goal as their overriding
concern; uses price to stimulate a certain level of
sales at a certain profit per unit
Maximising Profits A profit strategy that relies primarily on economic
theory. If a firm can accurately specify a
mathematical model that captures all the factors
required to explain and predict sales an
Target Return pricing A pricing strategy implemented by firms less
concerned with the absolute level of profits and
more interested in the rate at which their profits are
generated relative to their investments; designed
to produce a specific return on investment, usually
expressed as a percentage of sales
Sales orientation A company objective based on the belief that
increasing sales will help the firm more than will
increasing profits
Capturing Value Exam | Questions with 100%
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Consumers' ability to substitute other products for the focal brand, thus
increasing the price elasticity of demand for the focal brand
Choose an answer
1 Five C's of Pricing 2 Substitution Effect
3 Demand Curve 4 Maximising Profits
Don't know?
Terms in this set (66)
, Five C's of Pricing company objectives, customers, costs,
competition, channel members
Company objectives Objectives that seems to fit where the firms needs
to go to be successful - how it grows by increasing
profits, increasing sales, decreasing competition or
building customer satisfaction
Profit orientation A company objective that can be implemented by
focusing on target profit pricing, maximizing
profits, or target return pricing.
Target profit pricing A pricing strategy implemented by firms when they
have a particular profit goal as their overriding
concern; uses price to stimulate a certain level of
sales at a certain profit per unit
Maximising Profits A profit strategy that relies primarily on economic
theory. If a firm can accurately specify a
mathematical model that captures all the factors
required to explain and predict sales an
Target Return pricing A pricing strategy implemented by firms less
concerned with the absolute level of profits and
more interested in the rate at which their profits are
generated relative to their investments; designed
to produce a specific return on investment, usually
expressed as a percentage of sales
Sales orientation A company objective based on the belief that
increasing sales will help the firm more than will
increasing profits
