Mark 3000 Chapter 5-Analyzing the Marketing
Environment Exam | Questions with 100% Correct
Answers | Verified | Latest Update 2026
Save
Terms in this set (61)
(T/F)Consumers are the centerpiece True
of marketing environment
Consumer influenced directly by the immediate actions of the focal company, the
company's competitors, the corporate partners
that work with the firm to make and supply
products and services to consumers, and the
physical environment.
The firm is influenced directly by the macro-environment, which includes various
impacts of culture; demographics; and social,
technological, economic, and political/legal
factors. This indirectly effects consumers
the factors that affect consumers' the company's capabilities, competitors, corporate
immediate environment: partners, and physical environment.
Factors that affects the immediate 1. Company Capabilities (the firm itself)
environment 2. Competitors
3. Corporate Partners
4. Physical Environment
, In the immediate environment, the the firm itself
first factor that affects the consumer
is
green marekting A strategic effort by firms to supply customers with
environmentally friendly merchandise
(T/F) All green products and False
initiatives and inexpensive
Greenwashing Exploiting consumers by disingenuously marketing
products or services as environmentally friendly,
with the goal of gaining public approval and sales.
Consumers need to question whether a firm is
spending significantly more money and time
advertising its green credentials or describing how
it helps the environment, rather than actually
spending these resources on developing and
expanding environmentally sound practices.
Progress Check 1. What are the components of the immediate
environment?
macro-environmental factors Culture, demographics, social trends, technological
(CDSTEP) advances, economic situation, and political/legal
environment, or CDSTEP
Culture shared meanings, beliefs, morals, values, and
customs of a group of people
Environment Exam | Questions with 100% Correct
Answers | Verified | Latest Update 2026
Save
Terms in this set (61)
(T/F)Consumers are the centerpiece True
of marketing environment
Consumer influenced directly by the immediate actions of the focal company, the
company's competitors, the corporate partners
that work with the firm to make and supply
products and services to consumers, and the
physical environment.
The firm is influenced directly by the macro-environment, which includes various
impacts of culture; demographics; and social,
technological, economic, and political/legal
factors. This indirectly effects consumers
the factors that affect consumers' the company's capabilities, competitors, corporate
immediate environment: partners, and physical environment.
Factors that affects the immediate 1. Company Capabilities (the firm itself)
environment 2. Competitors
3. Corporate Partners
4. Physical Environment
, In the immediate environment, the the firm itself
first factor that affects the consumer
is
green marekting A strategic effort by firms to supply customers with
environmentally friendly merchandise
(T/F) All green products and False
initiatives and inexpensive
Greenwashing Exploiting consumers by disingenuously marketing
products or services as environmentally friendly,
with the goal of gaining public approval and sales.
Consumers need to question whether a firm is
spending significantly more money and time
advertising its green credentials or describing how
it helps the environment, rather than actually
spending these resources on developing and
expanding environmentally sound practices.
Progress Check 1. What are the components of the immediate
environment?
macro-environmental factors Culture, demographics, social trends, technological
(CDSTEP) advances, economic situation, and political/legal
environment, or CDSTEP
Culture shared meanings, beliefs, morals, values, and
customs of a group of people
