MARK 3000 Chapter 2 - Grantham UGA Exam |
Questions with 100% Correct Answers | Verified |
Latest Update 2026
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Practice questions for this set
Learn 1 /7 Study with Learn
New business lacks any common elements with the present business
Viewed as very risky b/c it does not capitalize on either core strength
associated with markets or products
Choose an answer
1 Marketing Strategy 2 Steps of the Marketing Plan
3 Unrelated Diversification 4 Operational Excellence
Don't know?
Terms in this set (48)
, Marketing Strategy A firm's target market, marketing mix, and method
of obtaining a sustainable competitive advantage
Sustainable Competitive Advantage An advantage over competition that is not easily
copied and can be maintained over a long period
of time
Macro Strategies for Developing a - Customer Excellence
Sustainable Advantage - Operational Excellence
- Product Excellence
- Locational Excellence
Customer Excellence Focus on retaining loyal customers and excellent
customer service
Operational Excellence Achieved through efficient operations, excellent
supply chain management, and strong relationships
with suppliers
Product Excellence Having products with high perceived value and
effective branding and positioning
Locational Excellence Having a good physical location and internet
presence; especially important in retail
Marketing Plan A written document composed of an analysis of
the current marketing situation, opportunities and
threats for the firm, marketing objectives and
strategy in terms of the 4P's, action programs, and
projected or pro forma income statements
Questions with 100% Correct Answers | Verified |
Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
New business lacks any common elements with the present business
Viewed as very risky b/c it does not capitalize on either core strength
associated with markets or products
Choose an answer
1 Marketing Strategy 2 Steps of the Marketing Plan
3 Unrelated Diversification 4 Operational Excellence
Don't know?
Terms in this set (48)
, Marketing Strategy A firm's target market, marketing mix, and method
of obtaining a sustainable competitive advantage
Sustainable Competitive Advantage An advantage over competition that is not easily
copied and can be maintained over a long period
of time
Macro Strategies for Developing a - Customer Excellence
Sustainable Advantage - Operational Excellence
- Product Excellence
- Locational Excellence
Customer Excellence Focus on retaining loyal customers and excellent
customer service
Operational Excellence Achieved through efficient operations, excellent
supply chain management, and strong relationships
with suppliers
Product Excellence Having products with high perceived value and
effective branding and positioning
Locational Excellence Having a good physical location and internet
presence; especially important in retail
Marketing Plan A written document composed of an analysis of
the current marketing situation, opportunities and
threats for the firm, marketing objectives and
strategy in terms of the 4P's, action programs, and
projected or pro forma income statements
