INTRODUCTION TO BUSINESS ANALYTICS
BOARD EVALUATION 2026 GUARANTEED
PASS ANSWERS GRADED A+
● What is the primary purpose of the SUM function in Excel?
A. Converting percentages to decimals
B. Aggregating
C. Totaling
D. Averaging. Answer: B. Aggregating
● How can you most effectively work though all your organization's
data without becoming overwhelmed by the amount of data?
A. Focus on key performance indicators (KPI)
B. Focus on high-level numbers
C. Focus on the tools you are using
D. Focus on the data points most relevant to your organization.. Answer:
A. Focus on key performance indicators (KPI)
● In which phase of analytics will you create an optimization model?
A. Descriptive Phase
B. Data Gathering Phase
C. Predictive Phase
, D. Prescriptive Phase. Answer: D. Prescriptive Phase
● How do you most effectively gather psychographic data?
A. With Sales Data
B. With Surveys
C. With Marketing Data
D. With Feedback Forms. Answer: B. With Surveys
● How can you best describe a data silo?
A. A data silo is considered a data hierarchy, with the most important
data at the top.
B. A data silo consists of data sources that are not shared between
departments
C. A data silo is a storehouse of data available to anyone in the
organization
D. A data silo is the warehouse of an organization's data.. Answer: B. A
data silo consists of data sources that are not shared between
departments
● You run two email marketing campaigns simultaneously. The
marketing data shows one campaign is leading to high sales, and the
other to no sales at all. Which component of marketing effort is utilized?
A. Market Channels
B. Market Targeting
BOARD EVALUATION 2026 GUARANTEED
PASS ANSWERS GRADED A+
● What is the primary purpose of the SUM function in Excel?
A. Converting percentages to decimals
B. Aggregating
C. Totaling
D. Averaging. Answer: B. Aggregating
● How can you most effectively work though all your organization's
data without becoming overwhelmed by the amount of data?
A. Focus on key performance indicators (KPI)
B. Focus on high-level numbers
C. Focus on the tools you are using
D. Focus on the data points most relevant to your organization.. Answer:
A. Focus on key performance indicators (KPI)
● In which phase of analytics will you create an optimization model?
A. Descriptive Phase
B. Data Gathering Phase
C. Predictive Phase
, D. Prescriptive Phase. Answer: D. Prescriptive Phase
● How do you most effectively gather psychographic data?
A. With Sales Data
B. With Surveys
C. With Marketing Data
D. With Feedback Forms. Answer: B. With Surveys
● How can you best describe a data silo?
A. A data silo is considered a data hierarchy, with the most important
data at the top.
B. A data silo consists of data sources that are not shared between
departments
C. A data silo is a storehouse of data available to anyone in the
organization
D. A data silo is the warehouse of an organization's data.. Answer: B. A
data silo consists of data sources that are not shared between
departments
● You run two email marketing campaigns simultaneously. The
marketing data shows one campaign is leading to high sales, and the
other to no sales at all. Which component of marketing effort is utilized?
A. Market Channels
B. Market Targeting
