CAPSIM 101 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
Situation Analysis
Ans✓✓✓https://www.youtube.com/watch?v=qrKxYHjnOZY&list=PLu
Os5I8O6S7w2iz7XgHl6VrYb98bFVKnO&index=1
What does the "Situation Analysis" do overall? Ans✓✓✓-- It outlines
your current product portfolio, the markets your in and helps you see
future potential
--
What does the "Situation Analysis" do? Ans✓✓✓-- It looks at future
and current market demands
-- It reviews your companies and the overall industries production
capacity
-- It concludes by examining your profitability and your product
offerings
1. What is a Perceptual Map used for? Ans✓✓✓-- A simple way to chart
what customers want in terms of a products size, weight and dimensions,
and performance (speed and accuracy)
1a. What is Segment Drift? Ans✓✓✓When the needs of the customers
change (the circles on the map) as they demand smaller and faster
products
,1b. What is the Ideal Spot? Ans✓✓✓A position inside the circle or
customers needs
-- Products with coordinates near the ideal spot attract more attention
than those that aren't
2. What does the Demand Analysis do? Ans✓✓✓It estimates market
growth
2a. What is the Demand Analysis used for? Ans✓✓✓Used to work on
sales forecasts
****You can calculate the demand for the upcoming year, but growth
rates for future years are unknown
****Worst case, Average case and Best case Scenarios are used to try
and predict for future years.
****The Demand Analysis uses the Average Case
2b. What is the Demand Analysis? Ans✓✓✓An external measure that
looks at the number of units the market will want
3. What does the Capacity Analysis do? Ans✓✓✓Looks internal to see
how many units your company can supply
,****Also looks at increasing capacity and making your company more
efficient through automation
3a. What does automation do? Ans✓✓✓Lowers labor costs because
you'll need fewer workers
4. What does the contribution margin measure? Ans✓✓✓How much
money is left over from your sales income after all direct costs have
been subtracted.
CM = Price - (Material Cost+Labor Cost)
4a. What is an ideal margin for a manufacturing company?
Ans✓✓✓30%
-- This is typically enough to cover fixed costs
4b. What does your margin potential show? Ans✓✓✓It shows how
much money you could make if you cut your costs to a minimum and
raise your prices to the maximum
What does the consumer report do? Ans✓✓✓It asks you to evaluate
your product from the consumers point of view.
What are the consumers 4 main buying criteria? Ans✓✓✓1. Price
2. Age
, 3. Positioning
4. MTBF (Mean Time Before Failure)
How are ratings determined? (reliability) Ans✓✓✓-- If your products
are priced higher than what your customers are willing to spend you get
a poor rating
-- If the reliability is high it gets a high rating
What is awareness?
How is it determined? Ans✓✓✓How many people know about your
product?
Controlled by the Promotion Budget
What is accessibility?
How is it determined? Ans✓✓✓How easy it is for customers to find
your product and buy it?
Determined by the Sales Budget
Generic Strategies
Ans✓✓✓https://www.youtube.com/watch?v=bRY1bLPcP1A&list=PLu
Os5I8O6S7w2iz7XgHl6VrYb98bFVKnO&index=2
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
Situation Analysis
Ans✓✓✓https://www.youtube.com/watch?v=qrKxYHjnOZY&list=PLu
Os5I8O6S7w2iz7XgHl6VrYb98bFVKnO&index=1
What does the "Situation Analysis" do overall? Ans✓✓✓-- It outlines
your current product portfolio, the markets your in and helps you see
future potential
--
What does the "Situation Analysis" do? Ans✓✓✓-- It looks at future
and current market demands
-- It reviews your companies and the overall industries production
capacity
-- It concludes by examining your profitability and your product
offerings
1. What is a Perceptual Map used for? Ans✓✓✓-- A simple way to chart
what customers want in terms of a products size, weight and dimensions,
and performance (speed and accuracy)
1a. What is Segment Drift? Ans✓✓✓When the needs of the customers
change (the circles on the map) as they demand smaller and faster
products
,1b. What is the Ideal Spot? Ans✓✓✓A position inside the circle or
customers needs
-- Products with coordinates near the ideal spot attract more attention
than those that aren't
2. What does the Demand Analysis do? Ans✓✓✓It estimates market
growth
2a. What is the Demand Analysis used for? Ans✓✓✓Used to work on
sales forecasts
****You can calculate the demand for the upcoming year, but growth
rates for future years are unknown
****Worst case, Average case and Best case Scenarios are used to try
and predict for future years.
****The Demand Analysis uses the Average Case
2b. What is the Demand Analysis? Ans✓✓✓An external measure that
looks at the number of units the market will want
3. What does the Capacity Analysis do? Ans✓✓✓Looks internal to see
how many units your company can supply
,****Also looks at increasing capacity and making your company more
efficient through automation
3a. What does automation do? Ans✓✓✓Lowers labor costs because
you'll need fewer workers
4. What does the contribution margin measure? Ans✓✓✓How much
money is left over from your sales income after all direct costs have
been subtracted.
CM = Price - (Material Cost+Labor Cost)
4a. What is an ideal margin for a manufacturing company?
Ans✓✓✓30%
-- This is typically enough to cover fixed costs
4b. What does your margin potential show? Ans✓✓✓It shows how
much money you could make if you cut your costs to a minimum and
raise your prices to the maximum
What does the consumer report do? Ans✓✓✓It asks you to evaluate
your product from the consumers point of view.
What are the consumers 4 main buying criteria? Ans✓✓✓1. Price
2. Age
, 3. Positioning
4. MTBF (Mean Time Before Failure)
How are ratings determined? (reliability) Ans✓✓✓-- If your products
are priced higher than what your customers are willing to spend you get
a poor rating
-- If the reliability is high it gets a high rating
What is awareness?
How is it determined? Ans✓✓✓How many people know about your
product?
Controlled by the Promotion Budget
What is accessibility?
How is it determined? Ans✓✓✓How easy it is for customers to find
your product and buy it?
Determined by the Sales Budget
Generic Strategies
Ans✓✓✓https://www.youtube.com/watch?v=bRY1bLPcP1A&list=PLu
Os5I8O6S7w2iz7XgHl6VrYb98bFVKnO&index=2
