CAPSIM EXAM 1 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
The segments are all drifting to the lower-right section of the perceptual
map. Why does this drift take place? Ans✓✓✓Customers want smaller
and faster products.
How many assembly lines are there? Ans✓✓✓One for each product.
Each segment places Ans✓✓✓a different emphasis on the 4 buying
criteria.
There is ______ lag in buying new Capacity and ______ lag in changing
Automation. Ans✓✓✓1 year; 1 year
What percentage of additional awareness does the first $1,500,000
increase in promotion budget buy? (Hint: see curve on p. 13 of the
Guide.) Ans✓✓✓36%
Inside each fine cut circle, Ans✓✓✓segments have an ideal spot where
demand is at its highest.
Last year your company built 1,500,000 units of product Able and sold
1,405,000 After 14 months in R&D, a revision of product Able is due
out tomorrow, on January 2 (the first business day of this year) What
will happen to the unsold inventory of 95,000 units of "old" product
, Able? Ans✓✓✓they'll be reworked to match the new specifications for
product Able.
Which financial obligation is best satisfied with Current Debt?
Ans✓✓✓**NOT Paying for increased production capacity.
If you purchase production capacity and automation: Ans✓✓✓it is
available in the next year.
Based on the example in the Student Guide, what additional awareness
does a promotion budget of $1,500,000 buy? Ans✓✓✓36%.
An increase in promotional budgets has: Ans✓✓✓diminishing returns
become apparent at $2 million.
A change in MTBF affects: Ans✓✓✓material cost.
Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the
current year? Ans✓✓✓67%.
In order to achieve 100% accessibility, a team must: Ans✓✓✓have two
products in the same segment.
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
The segments are all drifting to the lower-right section of the perceptual
map. Why does this drift take place? Ans✓✓✓Customers want smaller
and faster products.
How many assembly lines are there? Ans✓✓✓One for each product.
Each segment places Ans✓✓✓a different emphasis on the 4 buying
criteria.
There is ______ lag in buying new Capacity and ______ lag in changing
Automation. Ans✓✓✓1 year; 1 year
What percentage of additional awareness does the first $1,500,000
increase in promotion budget buy? (Hint: see curve on p. 13 of the
Guide.) Ans✓✓✓36%
Inside each fine cut circle, Ans✓✓✓segments have an ideal spot where
demand is at its highest.
Last year your company built 1,500,000 units of product Able and sold
1,405,000 After 14 months in R&D, a revision of product Able is due
out tomorrow, on January 2 (the first business day of this year) What
will happen to the unsold inventory of 95,000 units of "old" product
, Able? Ans✓✓✓they'll be reworked to match the new specifications for
product Able.
Which financial obligation is best satisfied with Current Debt?
Ans✓✓✓**NOT Paying for increased production capacity.
If you purchase production capacity and automation: Ans✓✓✓it is
available in the next year.
Based on the example in the Student Guide, what additional awareness
does a promotion budget of $1,500,000 buy? Ans✓✓✓36%.
An increase in promotional budgets has: Ans✓✓✓diminishing returns
become apparent at $2 million.
A change in MTBF affects: Ans✓✓✓material cost.
Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the
current year? Ans✓✓✓67%.
In order to achieve 100% accessibility, a team must: Ans✓✓✓have two
products in the same segment.
