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How many basic strategies can be the starting point for your own custom
strategy? Ans✓✓✓6
What are the 6 basic strategies? Ans✓✓✓1) Broad Cost Leader
2) Niche Cost Leader
3) Broad Differentiator
4) Niche Differentiator
5) Cost Leader with Product Lifecycle Focus
6) Differentiator with Product Lifecycle Focus
Broad Cost Leader Ans✓✓✓A Broad Cost Leader strategy maintains a
presence in all segments of the market. The company will gain a
competitive advantage by keeping R&D, production and material costs
to a minimum, enabling the company to compete on the basis of price,
which will be below average. Automation levels will be increased to
improve margins and to offset second shift/overtime costs.
Mission Statement
Low-priced products for the industry: Our brands offer solid value. Our
stakeholders are bondholders, customers, stockholders and management.
Niche Cost Leader Ans✓✓✓A Niche Cost Leader Strategy concentrates
primarily on the Traditional and Low End segments of the market. The
, company will gain a competitive advantage by keeping R&D,
production and material costs to a minimum, enabling the company to
compete on the basis of price, which will be below average. Automation
levels will be increased to improve margins and to offset second
shift/overtime costs.
Mission Statement
Reliable products for low technology customers: Our brands offer value.
Our stakeholders are bondholders, stockholders, customers and
management.
Broad Differentiator Ans✓✓✓A Broad Differentiator strategy maintains
a presence in every segment of the market. The company will gain a
competitive advantage by distinguishing products with an excellent
design, high awareness and easy accessibility. The company will
develop an R&D competency that keeps designs fresh and exciting.
Products keep pace with the market, offering improved size and
performance. Prices will be above average. Capacity will be expanded as
higher demand is generated.
Mission Statement
Premium products for the industry: Our brands withstand the test of
time. Our stakeholders are customers, stockholders, management and
employees.
Niche Differentiator Ans✓✓✓A Niche Differentiator strategy focuses
on the high technology segments (High End, Performance and Size).
The company will gain a competitive advantage by distinguishing its