CAPSIM QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW
Customers that want small products and are willing to sacrifice
performance are in the: Ans✓✓✓Size Segment
Customers that want low prices and are willing to sacrifice
miniaturization and performance are in the: Ans✓✓✓Low End Segment
In Capstone, pricing standards are set by: Ans✓✓✓Customers
"Reliability" is expressed as Ans✓✓✓MTBF (in hours)
The two characteristics that the perceptual map evaluates are:
Ans✓✓✓Performance and size
Over time, the segments on the perceptual map will drift in which
direction? Ans✓✓✓Down and Right
What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply outstrips demand?
Ans✓✓✓It loses 20% of its' appeal.
What dollar amount above segment guidelines does a product lose all
appeal? Ans✓✓✓$5
, The prices in each segment Ans✓✓✓Drop by $0.50 a year
Inside each fine cut circle Ans✓✓✓segments have an ideal spot where
demand is at its highest.
The Traditional ideal spot is Ans✓✓✓near the center of its circle
Increasing a product's reliability will result in which of the following
changes to production costs? Ans✓✓✓Higher material cost
What happens to a product's perceived age when it is repositioned in
R&D? Ans✓✓✓It is reduced by 50%.
The preferred product perceived age for each sector peaks at:
Ans✓✓✓zero years for high end and seven years for low end.
Changing MTBF will: Ans✓✓✓Have no impact on perceived age.
If you purchase production capacity and automation: Ans✓✓✓It is
available in the next year
Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the
current year? Ans✓✓✓67%
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW
Customers that want small products and are willing to sacrifice
performance are in the: Ans✓✓✓Size Segment
Customers that want low prices and are willing to sacrifice
miniaturization and performance are in the: Ans✓✓✓Low End Segment
In Capstone, pricing standards are set by: Ans✓✓✓Customers
"Reliability" is expressed as Ans✓✓✓MTBF (in hours)
The two characteristics that the perceptual map evaluates are:
Ans✓✓✓Performance and size
Over time, the segments on the perceptual map will drift in which
direction? Ans✓✓✓Down and Right
What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply outstrips demand?
Ans✓✓✓It loses 20% of its' appeal.
What dollar amount above segment guidelines does a product lose all
appeal? Ans✓✓✓$5
, The prices in each segment Ans✓✓✓Drop by $0.50 a year
Inside each fine cut circle Ans✓✓✓segments have an ideal spot where
demand is at its highest.
The Traditional ideal spot is Ans✓✓✓near the center of its circle
Increasing a product's reliability will result in which of the following
changes to production costs? Ans✓✓✓Higher material cost
What happens to a product's perceived age when it is repositioned in
R&D? Ans✓✓✓It is reduced by 50%.
The preferred product perceived age for each sector peaks at:
Ans✓✓✓zero years for high end and seven years for low end.
Changing MTBF will: Ans✓✓✓Have no impact on perceived age.
If you purchase production capacity and automation: Ans✓✓✓It is
available in the next year
Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the
current year? Ans✓✓✓67%
