CAPSIM TEST QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
1. When opening the Excel version of Capstone®, you should do what
to Macros?
a. Enable
b. Disable
c. Engage
d. Disarm
e. Does not matter Ans✓✓✓a. Enable
2. If there are two identical products, one that has 100% accessibility
and one that has 0% accessibility,
a. the one with 0% accessibility will not sell at all because consumers
can't find it.
b. the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
c. the one with 0% accessibility will not sell at all because consumers do
not know of it.
d. the product with 0% accessibility will only sell after all other products
have sold in that segment.
e. the product with 100% accessibility will outsell the other 3 to 1
providing all other attributes are identical Ans✓✓✓b. the product with
100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
,3. How many products does every team start with?
a. One product
b. Four products
c. Ten products
d. Five products
e. None of the above Ans✓✓✓d. Five products
4. What are three of the five Segments?
a. Traditional, Low End, Performance
b. Traditional, Low End, Cost End
c. Low End, High End, middle End
d. Median, Size, High End
e. Performance, Size, Cost Ans✓✓✓a. Traditional, Low End,
Performance
5. A segment manager's task is to
a. decide which products enter the segment.
b. verify the products entering and leaving a segment, the margin
potential for those products, capacity level and the distribution system as
compared to competitors.
c. review margin potential for each segment and evaluate the capacity
for each segment compared to the competition.
d. evaluate the capacity for each segment based on total demand and the
competitor's capacity; evaluate the margin potential of all products and
the distribution systems.
,e. none of the above. Ans✓✓✓b. verify the products entering and
leaving a segment, the margin potential for those products, capacity
level and the distribution system as compared to competitors.
6. What is the difference between the market segments at the beginning
of the round to the final round?
a. They all drift at an average rate of .7; down and to the right.
b. The fine cuts overlap in the beginning and in year 8 only the rough
cuts overlap.
c. The fine and rough cuts overlap in the beginning and by round 8
neither the fine nor rough cuts overlap.
d. The traditional and low segment rough cuts overlap but all the
remaining segments do not.
e. The High, Traditional and Low segment rough cuts overlap but all the
remaining segments do not. Ans✓✓✓b. The fine cuts overlap in the
beginning and in year 8 only the rough cuts overlap.
7. Successful managers will:
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
d. A and B
e. A, B, and C Ans✓✓✓e. A, B, and C
, 8. After you have uploaded your decisions to the website, you can
change your official decisions as many times as you want prior to the
processing date and time of the round.
a. True
b. False Ans✓✓✓a. True
9. Once you upload your official decisions during a round, how many
times can you change them before the end of the round?
a. 0
b. 1
c. 2
d. 5
e. As many times as you want Ans✓✓✓e. As many times as you want
10. What trend can be explicitly observed in the industry in which your
company is operating?
a. More and more products are sold directly to the private end consumer.
b. Products become more and more expensive.
c. Products become smaller and smaller.
d. Customers show less and less brand loyalty.
e. All of the above. Ans✓✓✓c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
1. When opening the Excel version of Capstone®, you should do what
to Macros?
a. Enable
b. Disable
c. Engage
d. Disarm
e. Does not matter Ans✓✓✓a. Enable
2. If there are two identical products, one that has 100% accessibility
and one that has 0% accessibility,
a. the one with 0% accessibility will not sell at all because consumers
can't find it.
b. the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
c. the one with 0% accessibility will not sell at all because consumers do
not know of it.
d. the product with 0% accessibility will only sell after all other products
have sold in that segment.
e. the product with 100% accessibility will outsell the other 3 to 1
providing all other attributes are identical Ans✓✓✓b. the product with
100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
,3. How many products does every team start with?
a. One product
b. Four products
c. Ten products
d. Five products
e. None of the above Ans✓✓✓d. Five products
4. What are three of the five Segments?
a. Traditional, Low End, Performance
b. Traditional, Low End, Cost End
c. Low End, High End, middle End
d. Median, Size, High End
e. Performance, Size, Cost Ans✓✓✓a. Traditional, Low End,
Performance
5. A segment manager's task is to
a. decide which products enter the segment.
b. verify the products entering and leaving a segment, the margin
potential for those products, capacity level and the distribution system as
compared to competitors.
c. review margin potential for each segment and evaluate the capacity
for each segment compared to the competition.
d. evaluate the capacity for each segment based on total demand and the
competitor's capacity; evaluate the margin potential of all products and
the distribution systems.
,e. none of the above. Ans✓✓✓b. verify the products entering and
leaving a segment, the margin potential for those products, capacity
level and the distribution system as compared to competitors.
6. What is the difference between the market segments at the beginning
of the round to the final round?
a. They all drift at an average rate of .7; down and to the right.
b. The fine cuts overlap in the beginning and in year 8 only the rough
cuts overlap.
c. The fine and rough cuts overlap in the beginning and by round 8
neither the fine nor rough cuts overlap.
d. The traditional and low segment rough cuts overlap but all the
remaining segments do not.
e. The High, Traditional and Low segment rough cuts overlap but all the
remaining segments do not. Ans✓✓✓b. The fine cuts overlap in the
beginning and in year 8 only the rough cuts overlap.
7. Successful managers will:
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
d. A and B
e. A, B, and C Ans✓✓✓e. A, B, and C
, 8. After you have uploaded your decisions to the website, you can
change your official decisions as many times as you want prior to the
processing date and time of the round.
a. True
b. False Ans✓✓✓a. True
9. Once you upload your official decisions during a round, how many
times can you change them before the end of the round?
a. 0
b. 1
c. 2
d. 5
e. As many times as you want Ans✓✓✓e. As many times as you want
10. What trend can be explicitly observed in the industry in which your
company is operating?
a. More and more products are sold directly to the private end consumer.
b. Products become more and more expensive.
c. Products become smaller and smaller.
d. Customers show less and less brand loyalty.
e. All of the above. Ans✓✓✓c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is
