CAPSIM QUIZZES QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
Market segments are named for:
a The customer's geographic region
b The customer's end product
c The manufacturer's geographic region
d The customer's top concern Ans✓✓✓d. The customer's top concern
Of the five market segments, which three are more concerned about
leading-edge technology within their respective segment expectations?
a Size Segment, Peformance Segment, and Traditional Segment
b Size Segment, Performance Segment, and Low End Segment
c Size Segment, Performance Segment, and High End Segment
d Low End Segment, Traditional Segment, and High End Segment
Ans✓✓✓c Size Segment, Performance Segment, and High End Segment
Each circle on the Perceptual Map represents:
a A market segment
b A group of like-minded customers
c Products
d Both a and b Ans✓✓✓d Both a and b
,Your R&D functional area controls which of the following product
attributes:
a Age, Size, Performance, and Price
b Price, Awareness, Accessibility, and Age
c Age, Size, Performance, and Awareness
d Size, Performance, Age, and Reliability Ans✓✓✓d Size, Performance,
Age, and Reliability
In the marketing area, which expenditure drives customer awareness?
a Price
b MTBF
c Promotion Budget
d Sales Budget Ans✓✓✓c Promotion Budget
Customers ignore reliability above the expected range.
True
False Ans✓✓✓True
Before you can address your customers' continuous demand for lower
prices, what must you do?
a Issue Stock
b Reduce Costs
c Issue Bonds
d Retire Bonds Ans✓✓✓b Reduce Costs
,Over time, what will happen on the Perceptual Map to represent changes
in the market segment customer's expectations regarding Size and
Performance?
a Circles remain stationary, representing customer's expectations for no
changes in the technology of the electronic sensors.
b Circles move towards the bottom right corner as customers demand
that the sensors decrease in Size and increase in Performance
c Products will move automatically as the circles move Ans✓✓✓b
Circles move towards the bottom right corner as customers demand that
the sensors decrease in Size and increase in Performance
c Products will move auto
In addition to expecting decreasing Size and increasing Performance of
the sensors, what other demands do Capstone customers place on the
market?
a Decreasing price
b Increasing reliability
c Demands for exclusive deals
d All the above Ans✓✓✓a Decreasing price
Promotion and Sales expenditures offer rapidly diminishing returns
above what levels?
a About $3 million each
b $500K each
, c About $2 million combined
d $500K combined Ans✓✓✓a About $3 million each
Whatever figure you enter in the "Your Sales Forecast" cell on the
Marketing screen will automatically be produced.
True
False Ans✓✓✓False
In the marketing area, which expenditure drives customer accessibility?
a Price
b MTBF
c Promotion Budget
d Sales Budget Ans✓✓✓d Sales Budget
What is the lag time between purchase and use of new and/or additional
plant and equipment.
a 2 years
b none
c 1 year
d 6 months Ans✓✓✓c 1 year
Investments in plant automation and capacity increases will show up on
the finance screen and in the proformas. What options are provided for
funding investments in plant improvements?
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW
Market segments are named for:
a The customer's geographic region
b The customer's end product
c The manufacturer's geographic region
d The customer's top concern Ans✓✓✓d. The customer's top concern
Of the five market segments, which three are more concerned about
leading-edge technology within their respective segment expectations?
a Size Segment, Peformance Segment, and Traditional Segment
b Size Segment, Performance Segment, and Low End Segment
c Size Segment, Performance Segment, and High End Segment
d Low End Segment, Traditional Segment, and High End Segment
Ans✓✓✓c Size Segment, Performance Segment, and High End Segment
Each circle on the Perceptual Map represents:
a A market segment
b A group of like-minded customers
c Products
d Both a and b Ans✓✓✓d Both a and b
,Your R&D functional area controls which of the following product
attributes:
a Age, Size, Performance, and Price
b Price, Awareness, Accessibility, and Age
c Age, Size, Performance, and Awareness
d Size, Performance, Age, and Reliability Ans✓✓✓d Size, Performance,
Age, and Reliability
In the marketing area, which expenditure drives customer awareness?
a Price
b MTBF
c Promotion Budget
d Sales Budget Ans✓✓✓c Promotion Budget
Customers ignore reliability above the expected range.
True
False Ans✓✓✓True
Before you can address your customers' continuous demand for lower
prices, what must you do?
a Issue Stock
b Reduce Costs
c Issue Bonds
d Retire Bonds Ans✓✓✓b Reduce Costs
,Over time, what will happen on the Perceptual Map to represent changes
in the market segment customer's expectations regarding Size and
Performance?
a Circles remain stationary, representing customer's expectations for no
changes in the technology of the electronic sensors.
b Circles move towards the bottom right corner as customers demand
that the sensors decrease in Size and increase in Performance
c Products will move automatically as the circles move Ans✓✓✓b
Circles move towards the bottom right corner as customers demand that
the sensors decrease in Size and increase in Performance
c Products will move auto
In addition to expecting decreasing Size and increasing Performance of
the sensors, what other demands do Capstone customers place on the
market?
a Decreasing price
b Increasing reliability
c Demands for exclusive deals
d All the above Ans✓✓✓a Decreasing price
Promotion and Sales expenditures offer rapidly diminishing returns
above what levels?
a About $3 million each
b $500K each
, c About $2 million combined
d $500K combined Ans✓✓✓a About $3 million each
Whatever figure you enter in the "Your Sales Forecast" cell on the
Marketing screen will automatically be produced.
True
False Ans✓✓✓False
In the marketing area, which expenditure drives customer accessibility?
a Price
b MTBF
c Promotion Budget
d Sales Budget Ans✓✓✓d Sales Budget
What is the lag time between purchase and use of new and/or additional
plant and equipment.
a 2 years
b none
c 1 year
d 6 months Ans✓✓✓c 1 year
Investments in plant automation and capacity increases will show up on
the finance screen and in the proformas. What options are provided for
funding investments in plant improvements?
