MKT 300 EATON EXAM 3 ASU CERTIFICATION EVALUATION 2026 QUESTIONS WITH PRACTICE SOLUTION GRADED A+

MKT 300 EATON EXAM 3 ASU CERTIFICATION
EVALUATION 2026 QUESTIONS WITH
PRACTICE SOLUTION GRADED A+

◉ Marketing Objectives. Answer: - maximize profits
- gain market share
- infer a level of quality
- survive


◉ External Factors of Price. Answer: 1. Demand for product
2. Competition
- competitor prices
- strength of competition
3. Economy
- cost of components
- Economic conditions


◉ Profit -Oriented. Answer: - profit maximization
- satisfactory products
- return of investment

,◉ Status Quo. Answer: - maintain price
- meet competitor price


◉ Sales oriented. Answer: - market shares
- sales maximum


◉ Elastic demand. Answer: - change price a little, people run to or
away


◉ Inelastic Demand. Answer: - change price, people still need it


◉ ... coefficient. Answer: ... 1


◉ Methods of COst-based pricing. Answer: 1. Markup pricing
- keystoning (double the cost)
2. Break even pricing


◉ Captive product prcing. Answer: - razor + blades mentality
- get you to buy the main thing, and you will buy the auxillary shit


◉ Price bundling. Answer: - combine related goods into package
deal

, - phone, internet, cable


◉ Price adjustments. Answer: - discounts
- flexible (variable) pricing


◉ - flexible (variable) pricing. Answer: - different segments pay
different prices
- kids eat free, off peak, senior citizen or students


◉ Pyschological. Answer: - odd/even pricing
- 99 principle
- Reference pricing (what you expect)


◉ What affects Price?. Answer: - Competition
- Distribution strategy
- Promotion strategy
- The relationship of price to quality
- Substitutes
- Compliments


◉ Substitutes. Answer: - could replace the thing