GB 350 Final Exam Actual Questions
and Answers
Janice purchases boots that are 30% off on sale at a local clothing
retailer that promotes a 30-day return policy. Jane does not like the
boots when she gets home and tries them with her other clothes.
She returns the boots to the retailer, but the customer service
employee says the 30-day return policy does not apply to sale
items. Jane is furious that this information was not provided to her
at the time of purchase. What condition for exchange did the
retailer not meet? -
correct answer ✅Market penetration
A clothing store employee is helping a customer choose a
professional outfit for an upcoming interview. While talking about
the items she recommends, the employee focuses on the benefits
that customers can get from wearing the outfit--not worrying about
wrinkled clothing and being able to wear it during any weather
season--instead of simply listing product features--material type
and designer. By using this approach, the employee is avoiding
___________, which she realizes is not the most effective way to
sell the product. -
correct answer ✅Marketing myopia
Companies with sales orientations/philosophies tend to rely on
aggressive promotional techniques instead of developing long-term
,GB 350 Final Exam Actual Questions
and Answers
relationships with customers. -
correct answer ✅false
Organizations who win the prestigious Baldrige Award are
recognized for approaching marketing with a _____________
perspective. -
correct answer ✅total business
Many Amazon sellers offer two different ways for customers to
purchase products: a one-time purchase or a monthly subscription
at a discounted rate. What customer stage would the subscription
option be seeking to optimize? -
correct answer ✅retention
Post Up is a company that sells personalized stationery and thank-
you notes. Post Up emails customers with accounts to announce a
new product in the company's lineup: self-inking return address
stamps. By letting existing customers know about a new product
that they might like, Post Up is seeking to optimize which customer
process? -
correct answer ✅expansion
, GB 350 Final Exam Actual Questions
and Answers
The Dyrt offers a campground-finder app for avid campers. The
company focuses on determining and optimizing what app features
matter the most to their users. In addition, the founder, Sarah
Smith, offers $400 bonuses per quarter to any employee who uses
the app and provides a field report with recommendations for
optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have? -
correct answer ✅market
Better Place Brands is a collection of eCommerce coffee and
apparel brands. Each brand is associated with a particular dog
breed (e.g., Boxy Browns Coffee is associated with boxers). Better
Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of
orientation/philosophy does Better Place Brands have? -
correct answer ✅societal marketing
Which of the following is an obstacle that organizations with
societal orientations might face, according to the lecture? Select all
that apply. -
correct answer ✅Meeting customer performance expectations
and Justifying premium prices
and Answers
Janice purchases boots that are 30% off on sale at a local clothing
retailer that promotes a 30-day return policy. Jane does not like the
boots when she gets home and tries them with her other clothes.
She returns the boots to the retailer, but the customer service
employee says the 30-day return policy does not apply to sale
items. Jane is furious that this information was not provided to her
at the time of purchase. What condition for exchange did the
retailer not meet? -
correct answer ✅Market penetration
A clothing store employee is helping a customer choose a
professional outfit for an upcoming interview. While talking about
the items she recommends, the employee focuses on the benefits
that customers can get from wearing the outfit--not worrying about
wrinkled clothing and being able to wear it during any weather
season--instead of simply listing product features--material type
and designer. By using this approach, the employee is avoiding
___________, which she realizes is not the most effective way to
sell the product. -
correct answer ✅Marketing myopia
Companies with sales orientations/philosophies tend to rely on
aggressive promotional techniques instead of developing long-term
,GB 350 Final Exam Actual Questions
and Answers
relationships with customers. -
correct answer ✅false
Organizations who win the prestigious Baldrige Award are
recognized for approaching marketing with a _____________
perspective. -
correct answer ✅total business
Many Amazon sellers offer two different ways for customers to
purchase products: a one-time purchase or a monthly subscription
at a discounted rate. What customer stage would the subscription
option be seeking to optimize? -
correct answer ✅retention
Post Up is a company that sells personalized stationery and thank-
you notes. Post Up emails customers with accounts to announce a
new product in the company's lineup: self-inking return address
stamps. By letting existing customers know about a new product
that they might like, Post Up is seeking to optimize which customer
process? -
correct answer ✅expansion
, GB 350 Final Exam Actual Questions
and Answers
The Dyrt offers a campground-finder app for avid campers. The
company focuses on determining and optimizing what app features
matter the most to their users. In addition, the founder, Sarah
Smith, offers $400 bonuses per quarter to any employee who uses
the app and provides a field report with recommendations for
optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have? -
correct answer ✅market
Better Place Brands is a collection of eCommerce coffee and
apparel brands. Each brand is associated with a particular dog
breed (e.g., Boxy Browns Coffee is associated with boxers). Better
Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of
orientation/philosophy does Better Place Brands have? -
correct answer ✅societal marketing
Which of the following is an obstacle that organizations with
societal orientations might face, according to the lecture? Select all
that apply. -
correct answer ✅Meeting customer performance expectations
and Justifying premium prices
