mkt 3000 midterm study Questions with verified
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contractual agreement between the franchisor and franchisee. franchisee in
the foreign country operates a business using the same name and business
format as the franchisor. low risk, less investment. limited control over
operations, profits are shared, the possibility of the franchisee being a
potential competitor in the future
Choose an answer
1 Marketing 2 Franchising
3 Weaknesses 4 Sales orientation
Don't know?
Terms in this set (84)
, Marketing creates, captures, communicates, and delivers
offerings that have value for the customers
(product, price, promotion, and place decisions)
Value benefit that customers gain from
using/owning/adopting an offering compared to
the cost of obtaining that offering
Exchange trade of things of value between the buyer and
seller
Product orientation customers favor products that are available and
affordable
Sales orientation customers will buy if company heavily promotes
the product
Market orientation customers will buy products only is product
satisfies their needs/wants
Value orientation customers will buy products only if it provides
better value than competitors offerings
Customer relationship management aims to build loyalty among firms' most valued
customers
Strategic planning a game plan for a company's long run survival
and growth. it integrates company resources,
objectives and opportunities in the environment
Strategic planning process define the business mission and company goals,
conduct a situational analysis, identify
opportunities via stp, develop four P's for
sustainable competitive advantage, and evaluate
performance
Answers (Latest Update 2026) UPDATE!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
contractual agreement between the franchisor and franchisee. franchisee in
the foreign country operates a business using the same name and business
format as the franchisor. low risk, less investment. limited control over
operations, profits are shared, the possibility of the franchisee being a
potential competitor in the future
Choose an answer
1 Marketing 2 Franchising
3 Weaknesses 4 Sales orientation
Don't know?
Terms in this set (84)
, Marketing creates, captures, communicates, and delivers
offerings that have value for the customers
(product, price, promotion, and place decisions)
Value benefit that customers gain from
using/owning/adopting an offering compared to
the cost of obtaining that offering
Exchange trade of things of value between the buyer and
seller
Product orientation customers favor products that are available and
affordable
Sales orientation customers will buy if company heavily promotes
the product
Market orientation customers will buy products only is product
satisfies their needs/wants
Value orientation customers will buy products only if it provides
better value than competitors offerings
Customer relationship management aims to build loyalty among firms' most valued
customers
Strategic planning a game plan for a company's long run survival
and growth. it integrates company resources,
objectives and opportunities in the environment
Strategic planning process define the business mission and company goals,
conduct a situational analysis, identify
opportunities via stp, develop four P's for
sustainable competitive advantage, and evaluate
performance
