International Marketing Plan of Apple Inc.
Apple Inc. is a telecommunications multinational with a combined market share of 43.6% in the United States, preceded by Samsung with a total share of 20.3%. Besides the USA, Apple Inc has manufacturing plants in Europe, Asia, and the rest of the world, which total amounts to 16 plants in various countries (Moorman, 2019). Apple has been made one of the world’s most successful brands by technological innovations combined with minimal prototypes and innovative ads under former CEO Steve Jobs. The brand has a loyal fan base and an unmatched increase in revenues, from just $8 billion in 2004 to more than $270 billion in 2020 The international marketing objective consists of the company's situation study, which includes both global and internal environments, the SWOT analyses, marketing priorities and targets, and the marketing approach and balance. The Strategy is implemented in steps or stages, in line with the budgetary allocations, and is examined for the projected results of the plan. The global marketing strategy must acknowledge the trends and changes that will take place in the 21st century as a technology sector, particularly as globalization is growing into a challenge for thousands of people at the same time (Aljafari, 2016).
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- April 28, 2021
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- 2020/2021
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