C201 PRE-ASSESSMENT EXAM
QUESTIONS AND ANSWERS
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? -
ANSWERSEvaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - ANSWERSIncreased number of direct reports per manager
Which two key elements does an effective organization include? - ANSWERSHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
ANSWERSIt established a direct flow of authority
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - ANSWERSDepartmentalization
Which primary driver does management use for an organization's structure? -
ANSWERSAchievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - ANSWERSDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - ANSWERSProduct
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - ANSWERSEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANSWERSWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANSWERSAn affinity program
, Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWERSPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - ANSWERSTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - ANSWERSRace and ethnicity, Income, Household size
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - ANSWERSit depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - ANSWERSBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - ANSWERSDirect
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
ANSWERSPlanning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - ANSWERSBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - ANSWERSAvailability
of capital, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - ANSWERSConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - ANSWERSAdding
new users
Increase frequency of use
find new uses for the product
QUESTIONS AND ANSWERS
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? -
ANSWERSEvaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - ANSWERSIncreased number of direct reports per manager
Which two key elements does an effective organization include? - ANSWERSHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
ANSWERSIt established a direct flow of authority
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - ANSWERSDepartmentalization
Which primary driver does management use for an organization's structure? -
ANSWERSAchievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - ANSWERSDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - ANSWERSProduct
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - ANSWERSEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANSWERSWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANSWERSAn affinity program
, Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWERSPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - ANSWERSTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - ANSWERSRace and ethnicity, Income, Household size
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - ANSWERSit depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - ANSWERSBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - ANSWERSDirect
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
ANSWERSPlanning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - ANSWERSBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - ANSWERSAvailability
of capital, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - ANSWERSConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - ANSWERSAdding
new users
Increase frequency of use
find new uses for the product
