BUS 1350 – Exam 2 (Chapters 11, 12, 13 & 15), 2026 – Study guide and
practice material
Businesses that emerge as winners are those that have been proactive rather than reactive.
Group of answer choices - correct answer ✔✔ true
A sales forecast that uses extensive historical sales data looking for a relationship between a
dependent variable (past sales) and different independent variables is using what approach? -
correct answer ✔✔ regression analysis
The number of products a business plans to sell during a future time period is known as the
______.
Group of answer choices - correct answer ✔✔ sales forecast
Market segmentation is the process of dividing the total market for a product into ______.
Group of answer choices - correct answer ✔✔ target markets
Cognitive dissonance is the feeling of internal satisfaction that follows a major purchase.
Group of answer choices - correct answer ✔✔ false
Niche marketing occurs when the marketing mix is adjusted to treat individual persons as
separate target markets. - correct answer ✔✔ f
Peter Drucker stated that businesses have ______ basic functions. - correct answer ✔✔ 2
Qualitative data produces useful results if the researcher is looking for - correct answer ✔✔
open-minded responses to probing questions
, Marketing data that a business collects for its own specific purposes is referred to as ______.
Group of answer choices - correct answer ✔✔ primary data
The black box stimulus-response model of consumer behavior is based upon the work of
______.
Group of answer choices - correct answer ✔✔ kurt lewin
The biggest advantage of leasing is the ______ that is made available for other purposes.
Group of answer choices - correct answer ✔✔ cash
Service and retail businesses have three basic choices for types of locations; central business
districts, shopping centers, and ______. - correct answer ✔✔ stand alone location
The inflexibility of store hours is a major disadvantage of which location type?
Group of answer choices - correct answer ✔✔ shopping center
The volume of automobile and foot traffic, the speed of vehicles, and the presence of turning
lanes and parking areas are important factors to consider when choosing a location for a
business.
Group of answer choices - correct answer ✔✔ t
The biggest advantage of leasing is the property tax that the lessee does not have to pay.
Group of answer choices - correct answer ✔✔ f
With service businesses that visit the customer such as plumbers, carpet cleaners, and
landscapers, location is ______.
Group of answer choices - correct answer ✔✔ not as critical
practice material
Businesses that emerge as winners are those that have been proactive rather than reactive.
Group of answer choices - correct answer ✔✔ true
A sales forecast that uses extensive historical sales data looking for a relationship between a
dependent variable (past sales) and different independent variables is using what approach? -
correct answer ✔✔ regression analysis
The number of products a business plans to sell during a future time period is known as the
______.
Group of answer choices - correct answer ✔✔ sales forecast
Market segmentation is the process of dividing the total market for a product into ______.
Group of answer choices - correct answer ✔✔ target markets
Cognitive dissonance is the feeling of internal satisfaction that follows a major purchase.
Group of answer choices - correct answer ✔✔ false
Niche marketing occurs when the marketing mix is adjusted to treat individual persons as
separate target markets. - correct answer ✔✔ f
Peter Drucker stated that businesses have ______ basic functions. - correct answer ✔✔ 2
Qualitative data produces useful results if the researcher is looking for - correct answer ✔✔
open-minded responses to probing questions
, Marketing data that a business collects for its own specific purposes is referred to as ______.
Group of answer choices - correct answer ✔✔ primary data
The black box stimulus-response model of consumer behavior is based upon the work of
______.
Group of answer choices - correct answer ✔✔ kurt lewin
The biggest advantage of leasing is the ______ that is made available for other purposes.
Group of answer choices - correct answer ✔✔ cash
Service and retail businesses have three basic choices for types of locations; central business
districts, shopping centers, and ______. - correct answer ✔✔ stand alone location
The inflexibility of store hours is a major disadvantage of which location type?
Group of answer choices - correct answer ✔✔ shopping center
The volume of automobile and foot traffic, the speed of vehicles, and the presence of turning
lanes and parking areas are important factors to consider when choosing a location for a
business.
Group of answer choices - correct answer ✔✔ t
The biggest advantage of leasing is the property tax that the lessee does not have to pay.
Group of answer choices - correct answer ✔✔ f
With service businesses that visit the customer such as plumbers, carpet cleaners, and
landscapers, location is ______.
Group of answer choices - correct answer ✔✔ not as critical
