Integrated Marketing Communications IMC 104 University of
Mississippi Exam 1 Study Guide and Practice Questions
what is marketing? - correct answer ✔✔ "what do people want and how do you give it to
them?"
it is consumer and business to business
price=perception - correct answer ✔✔ "the more you pay, the better it is"
why do products fail? - correct answer ✔✔ there is a disconnect from consumers
it is sometimes just a ploy to get attention
and/or they are trying to be like another company
product fail examples - correct answer ✔✔ Pepsi A.M.
McD's McLean Deluxe
Microsoft Zune
Coors Sparkling Water
3 terms that are essential to marketing? - correct answer ✔✔ **distribution**
- car dealerships and alcohol providers can't actually distribute their products, have to go
through a middle man (tesla, budweiser )
**promotion**
- amount of money that goes into billboards and commercials, the more you see it the more you
want it
**brand**
- brand names can shift your thinking about what it actually is
, the 4 P's of marketing
"the marketing mix" - correct answer ✔✔ price, place, product, promotion
*all controllable factors
*promotion=communication
uncontrollable factors of the marketing environment - correct answer ✔✔ competition
economic factors
social factors
technology
regulatory laws
best ways to understand consumer needs - correct answer ✔✔ market research
watching competitors
by accident
what is IMC? - correct answer ✔✔ a symphonic approach to communication
what communicates brand? - correct answer ✔✔ signage
packaging and labels
ambiance
smells
sounds
words
signage examples - correct answer ✔✔ - mountain dew "I dew"
- sticker signs on the floors of malls/airports
Mississippi Exam 1 Study Guide and Practice Questions
what is marketing? - correct answer ✔✔ "what do people want and how do you give it to
them?"
it is consumer and business to business
price=perception - correct answer ✔✔ "the more you pay, the better it is"
why do products fail? - correct answer ✔✔ there is a disconnect from consumers
it is sometimes just a ploy to get attention
and/or they are trying to be like another company
product fail examples - correct answer ✔✔ Pepsi A.M.
McD's McLean Deluxe
Microsoft Zune
Coors Sparkling Water
3 terms that are essential to marketing? - correct answer ✔✔ **distribution**
- car dealerships and alcohol providers can't actually distribute their products, have to go
through a middle man (tesla, budweiser )
**promotion**
- amount of money that goes into billboards and commercials, the more you see it the more you
want it
**brand**
- brand names can shift your thinking about what it actually is
, the 4 P's of marketing
"the marketing mix" - correct answer ✔✔ price, place, product, promotion
*all controllable factors
*promotion=communication
uncontrollable factors of the marketing environment - correct answer ✔✔ competition
economic factors
social factors
technology
regulatory laws
best ways to understand consumer needs - correct answer ✔✔ market research
watching competitors
by accident
what is IMC? - correct answer ✔✔ a symphonic approach to communication
what communicates brand? - correct answer ✔✔ signage
packaging and labels
ambiance
smells
sounds
words
signage examples - correct answer ✔✔ - mountain dew "I dew"
- sticker signs on the floors of malls/airports
