Central State University
Midterm Exam Strategic Management & Policy
Course: BUS 4795
,Mid-Term Exam BUS 4795 172-A%
Question 1 (5 points)
Saved
Listen
Trade secrets are legendary in the soft drink world. Which is actually
the original secret soft drink?
Question 1 options:
Coke
Dr. Pepper
Rootbeer
Pepsi
Question 2 (5 points)
Saved
Listen
Strategies that involve targeting a relatively narrow niche of potential
customers are what type of strategies?
Question 2 options:
direct strategies
focus strategies
indirect strategies
unconventional strategies
Question 3 (5 points)
Saved
Listen
The presence of a cost leader in an industry tends to encourage new
companies to enter the business.
Question 3 options:
, True
False
Question 4 (5 points)
Saved
Listen
Although examining a company's awareness, motivation, and capability
is important, the results of a series of moves and countermoves are
often difficult to predict, and miscalculations can be costly.
Question 4 options:
True
False
Question 5 (5 points)
Saved
Listen
Beyond being a positive social change, the widespread acceptance
of who into the workforce has created important opportunities for
certain organizations?
Question 5 options:
baby boomers
women
teenagers
men
Question 6 (5 points)
Saved
Listen
According to Porter, how many competitive dimensions are the keys to
business-level strategy?
Question 6 options:
4