Page 1
MARKETING 231>Marketing Management
15th edition Test Bank
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. isL theL artL andL scienceL ofL choosingL targetL marketsL andL getting,L keeping,L andL
growingLcustomersL throughL creating,L delivering,L andL communicatingL superiorL customerL
value.
A) MarketingL management
B) KnowledgeL management
C) OperationsL management
D) StrategicL management
E) DistributionL management
Page:L 5
A
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 2
3. IdentifyL theL correctL statementL aboutL marketingL management.
A) ItL isL primarilyL concernedL withL theL systematicL gathering,L recording,L andL analysisL ofL
dataL aboutLissuesL relatedL toL marketingL productsL andL services.
B) ItL focusesL mostlyL onL monitoringL theL profitabilityL ofL aL company'sL productsL andL services.
C) ItL focusesL solelyL onL attainingL anL organization'sL salesL goalsL inL anL efficientL manner.
D) ItL isL definedL asL theL fieldL thatL dealsL withL planningL andL managingL aL businessL atL theL
highestL levelL ofLcorporateL hierarchy.
E) ItL occursL whenL atL leastL oneL partyL toL aL potentialL exchangeL thinksL aboutL theL meansL ofL
achievingLdesiredL responsesL fromL otherL parties.
Page:L 5
E
4. AL socialL definitionL ofL marketingL says .
A) effectiveL marketingL requiresL companiesL toL removeL intermediariesL toL achieveL aL closerL
connectionLwithL directL consumers
B) aL companyL shouldL focusL exclusivelyL onL achievingL highL productionL efficiency,L lowL costs,L
andL massLdistributionL toL facilitateL theL broadestL possibleL accessL toL theL company'sL products
C) marketingL isL theL processL byL whichL individualsL andL groupsL obtainL whatL theyL needL
andL wantLthroughL creating,L offering,L andL freelyL exchangingL productsL andL servicesL ofL
valueL withL others
D) marketingL isL theL processL ofL extractingL theL maximumL valueL fromL consumersL toL
facilitateLcorporateL growth
E) marketingL isL theL processL ofL aggressiveL sellingL andL promotionL toL encourageL theL
purchaseL ofLproductsL thatL mightL otherwiseL beL unsoughtL byL theL consumer
Page:L 5
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 3
C
5. L goodsL constituteL theL bulkL ofL mostL countries'L productionL andL marketingL efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page:L 5
C
6. AsL economiesL advance,L aL growingL proportionL ofL theirL activitiesL focusesL onL theL productionL of
L .
A) products
B) events
C) experiences
D) luxuryL goods
E) services
Page:L 5
E
7. CarL rentalL firms,L hairL dressers,L andL managementL consultantsL provide .
A) goods
B) experiences
C) events
D) services
E) information
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 4
Page:L 5
D
8. TheL SoccerL WorldL CupL isL promotedL aggressivelyL toL bothL companiesL andL fans.L ThisL isL anL
exampleL ofLmarketingL a(n) .
A) idea
B) place
C) luxuryL item
D) event
E) service
Page:L 5
D
9. TheL "Malaysia,L TrulyL Asia"L adL campaignL thatL showcasedL Malaysia'sL beautifulL landscapeL
andL itsLmulticulturalL societyL inL orderL toL attractL touristsL isL anL exampleL of marketing.
A) event
B) property
C) service
D) place
E) idea
Page:L 6
D
10. InL WaltL Disney'sL MagicL Kingdom,L customersL canL visitL aL fairyL kingdom,L aL pirateL ship,L
orL evenL aLhauntedL house.L DisneyL isL marketingL a(n) .
A) experience
MARKETING 231>Marketing Management 15th edition
Test Bank
MARKETING 231>Marketing Management
15th edition Test Bank
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. isL theL artL andL scienceL ofL choosingL targetL marketsL andL getting,L keeping,L andL
growingLcustomersL throughL creating,L delivering,L andL communicatingL superiorL customerL
value.
A) MarketingL management
B) KnowledgeL management
C) OperationsL management
D) StrategicL management
E) DistributionL management
Page:L 5
A
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 2
3. IdentifyL theL correctL statementL aboutL marketingL management.
A) ItL isL primarilyL concernedL withL theL systematicL gathering,L recording,L andL analysisL ofL
dataL aboutLissuesL relatedL toL marketingL productsL andL services.
B) ItL focusesL mostlyL onL monitoringL theL profitabilityL ofL aL company'sL productsL andL services.
C) ItL focusesL solelyL onL attainingL anL organization'sL salesL goalsL inL anL efficientL manner.
D) ItL isL definedL asL theL fieldL thatL dealsL withL planningL andL managingL aL businessL atL theL
highestL levelL ofLcorporateL hierarchy.
E) ItL occursL whenL atL leastL oneL partyL toL aL potentialL exchangeL thinksL aboutL theL meansL ofL
achievingLdesiredL responsesL fromL otherL parties.
Page:L 5
E
4. AL socialL definitionL ofL marketingL says .
A) effectiveL marketingL requiresL companiesL toL removeL intermediariesL toL achieveL aL closerL
connectionLwithL directL consumers
B) aL companyL shouldL focusL exclusivelyL onL achievingL highL productionL efficiency,L lowL costs,L
andL massLdistributionL toL facilitateL theL broadestL possibleL accessL toL theL company'sL products
C) marketingL isL theL processL byL whichL individualsL andL groupsL obtainL whatL theyL needL
andL wantLthroughL creating,L offering,L andL freelyL exchangingL productsL andL servicesL ofL
valueL withL others
D) marketingL isL theL processL ofL extractingL theL maximumL valueL fromL consumersL toL
facilitateLcorporateL growth
E) marketingL isL theL processL ofL aggressiveL sellingL andL promotionL toL encourageL theL
purchaseL ofLproductsL thatL mightL otherwiseL beL unsoughtL byL theL consumer
Page:L 5
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 3
C
5. L goodsL constituteL theL bulkL ofL mostL countries'L productionL andL marketingL efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page:L 5
C
6. AsL economiesL advance,L aL growingL proportionL ofL theirL activitiesL focusesL onL theL productionL of
L .
A) products
B) events
C) experiences
D) luxuryL goods
E) services
Page:L 5
E
7. CarL rentalL firms,L hairL dressers,L andL managementL consultantsL provide .
A) goods
B) experiences
C) events
D) services
E) information
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 4
Page:L 5
D
8. TheL SoccerL WorldL CupL isL promotedL aggressivelyL toL bothL companiesL andL fans.L ThisL isL anL
exampleL ofLmarketingL a(n) .
A) idea
B) place
C) luxuryL item
D) event
E) service
Page:L 5
D
9. TheL "Malaysia,L TrulyL Asia"L adL campaignL thatL showcasedL Malaysia'sL beautifulL landscapeL
andL itsLmulticulturalL societyL inL orderL toL attractL touristsL isL anL exampleL of marketing.
A) event
B) property
C) service
D) place
E) idea
Page:L 6
D
10. InL WaltL Disney'sL MagicL Kingdom,L customersL canL visitL aL fairyL kingdom,L aL pirateL ship,L
orL evenL aLhauntedL house.L DisneyL isL marketingL a(n) .
A) experience
MARKETING 231>Marketing Management 15th edition
Test Bank
