HNG 540: PRACTICE EXAMINATION 2026 QUESTIONS
WITH ANSWERS GRADED A+
● Competitive Advantage. Answer: Market edge
● Market Segmentation. Answer: Dividing customers
● Target Market. Answer: Selected customers
● Positioning. Answer: Market place
● Branding. Answer: Identity creation
● Marketing Mix. Answer: Four Ps
● Product. Answer: What is offered
● Price. Answer: Exchange value
● Place. Answer: Distribution
● Promotion. Answer: Communication
● Advertising. Answer: Paid promotion
● Public Relations. Answer: Image management
● Social Media Marketing. Answer: Online promotion
● Email Marketing. Answer: Direct digital promotion
● Website. Answer: Online presence
● Online Reviews. Answer: Customer feedback
● Reputation Management. Answer: Image control
● Customer Relationship Management. Answer: CRM interaction tracking
● Loyalty Program. Answer: Repeat customer rewards
WITH ANSWERS GRADED A+
● Competitive Advantage. Answer: Market edge
● Market Segmentation. Answer: Dividing customers
● Target Market. Answer: Selected customers
● Positioning. Answer: Market place
● Branding. Answer: Identity creation
● Marketing Mix. Answer: Four Ps
● Product. Answer: What is offered
● Price. Answer: Exchange value
● Place. Answer: Distribution
● Promotion. Answer: Communication
● Advertising. Answer: Paid promotion
● Public Relations. Answer: Image management
● Social Media Marketing. Answer: Online promotion
● Email Marketing. Answer: Direct digital promotion
● Website. Answer: Online presence
● Online Reviews. Answer: Customer feedback
● Reputation Management. Answer: Image control
● Customer Relationship Management. Answer: CRM interaction tracking
● Loyalty Program. Answer: Repeat customer rewards