OMCA Certificate – Online Marketing Certified Associate – Study Materials and
Exam Preparation – 2025/2026
Headline - ANS✔✔ when testing paid search ads, testing which of these features will make the
biggest impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
An "inner circle" mentality - ANS✔✔ Suppose you develop a small group of long time customers
and reward them for their loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
lead nurturing - ANS✔✔ the process of providing ongoing communications to educate and
influence a lead to become a customer
A list developed from your own marketing - ANS✔✔ Which is the highest quality list you can
use?
a. a list developed from your own marketing
b. a list from emails found on websites
, c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
1. local weather conditions
2. geofencing by location
3. In-app advertising - ANS✔✔ What are examples of mobile advertising tactics?
headings, subheadings, bullet points, bold text, body text, and links - ANS✔✔ What are the
primary elements of web page optimization?
customize a data presentation to include only the meaningful, relevant, and actionable
information to that group - ANS✔✔ What is an effective method of reducing information
overload?
Blogging - ANS✔✔ Which social media activity directly benefits a company, building incoming
links and rankings for the domain
hard bounce? - ANS✔✔ when the recipient is a closed or nonexistent email address
extension - ANS✔✔ adding a phone number to a paid ad is an example of what ad feature?
a clear Unsubscribe or Opt out link - ANS✔✔ You have subscribers throughout the world. Which
compliance feature is a common legal element in CAN-SPAM, CA, Canada, and EU (GDPR)
regulations, and should be included with every campaign email?
direct visitor - ANS✔✔ what term describes a visitor that comes to your website by typing the
URL into their browser
Exam Preparation – 2025/2026
Headline - ANS✔✔ when testing paid search ads, testing which of these features will make the
biggest impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
An "inner circle" mentality - ANS✔✔ Suppose you develop a small group of long time customers
and reward them for their loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
lead nurturing - ANS✔✔ the process of providing ongoing communications to educate and
influence a lead to become a customer
A list developed from your own marketing - ANS✔✔ Which is the highest quality list you can
use?
a. a list developed from your own marketing
b. a list from emails found on websites
, c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
1. local weather conditions
2. geofencing by location
3. In-app advertising - ANS✔✔ What are examples of mobile advertising tactics?
headings, subheadings, bullet points, bold text, body text, and links - ANS✔✔ What are the
primary elements of web page optimization?
customize a data presentation to include only the meaningful, relevant, and actionable
information to that group - ANS✔✔ What is an effective method of reducing information
overload?
Blogging - ANS✔✔ Which social media activity directly benefits a company, building incoming
links and rankings for the domain
hard bounce? - ANS✔✔ when the recipient is a closed or nonexistent email address
extension - ANS✔✔ adding a phone number to a paid ad is an example of what ad feature?
a clear Unsubscribe or Opt out link - ANS✔✔ You have subscribers throughout the world. Which
compliance feature is a common legal element in CAN-SPAM, CA, Canada, and EU (GDPR)
regulations, and should be included with every campaign email?
direct visitor - ANS✔✔ what term describes a visitor that comes to your website by typing the
URL into their browser
