Marketing Management UF MAR3023 Exam 2 : Product Strategy, Product Life
Cycle, Product Line and Mix Optimization, Product Item Differentiation, Brand
Development, Brand Equity, Family Branding, Multiple Branding, Co-Branding,
Licensing, Brand Loyalty Components: Awareness, Associations, Perceived
Quality, Loyalty, Line Extensions, Category Extensions, Packaging Innovation,
Service Characteristics: Intangibility, Inconsistency, Inseparability, Inventory,
Service Quality Dimensions: Reliability, Assurance, Tangibles, Empathy,
Responsiveness, Service Recovery Strategies: Hero, Empathy, Red Carpet, Fix It,
Extended Gap Model: Knowledge, Standards, Delivery, Communications Gaps,
New Product Planning Process, Idea Generation, Concept Testing, Prototype
Development, Marketing Testing, Commercialization, Adoption Process, Rate of
Diffusion Factors: Relative Advantage, Communicability, Complexity,
Compatibility, Risk, Promotional Mix Integration, IMC Tools: Sponsorships,
Product Placement, Branded Entertainment, Infomercials, Viral Marketing, Event
Marketing, Consumer Generated Media, Hierarchy of Effects, Low Involvement
Hierarchy, Dual Mediation Theory Exam Questions Verified and Provided with
Complete A+ Graded Rationales Latest Updated 2026
Product
A good, service or idea consisting of a bundle of tangible/intangible benefits
,Product Item
A specific product, identified by its ordering code - SKU (Stock Keeping Unit)
Product Line
a group of closely related product
Product Mix
The set of product lines sold by a company
Product Life Cycle
Introduction, Growth, Maturity, Decline
Different PLC Levels
Class
- Form
- Brand
Product Class
All of the similar types of products - regardless of brand
,Product Form
Similar products with different characteristics
Brand
Last split based on company making product
Market Penetration
A marketing strategy that tries to increase market share among existing customers -- without
changing the product
Market Development
Selling to new groups of consumers -- exporting
Product Modification
changing a product to continue it's PLC
- ex - Barbie
Product Repositioning
keeping the same product but advertising it differently
, Brand Development Index
Brand Sales per Capita in Territory
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
Brand Sales per Capita Nationally
(Brand Sales)/(# Consumers)
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
(Natl Brand Sales)/(# Natl Cons)
Category Development Index
Category Sales per Capita in Territory
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
Category Sales per Capita Nationally
(Category Sales)/(# Consumers)
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
(Natl Category Sales)/(# Natl Cons)
Brand Name
Verbal label placed on a product by a firm
Brand Mark
Cycle, Product Line and Mix Optimization, Product Item Differentiation, Brand
Development, Brand Equity, Family Branding, Multiple Branding, Co-Branding,
Licensing, Brand Loyalty Components: Awareness, Associations, Perceived
Quality, Loyalty, Line Extensions, Category Extensions, Packaging Innovation,
Service Characteristics: Intangibility, Inconsistency, Inseparability, Inventory,
Service Quality Dimensions: Reliability, Assurance, Tangibles, Empathy,
Responsiveness, Service Recovery Strategies: Hero, Empathy, Red Carpet, Fix It,
Extended Gap Model: Knowledge, Standards, Delivery, Communications Gaps,
New Product Planning Process, Idea Generation, Concept Testing, Prototype
Development, Marketing Testing, Commercialization, Adoption Process, Rate of
Diffusion Factors: Relative Advantage, Communicability, Complexity,
Compatibility, Risk, Promotional Mix Integration, IMC Tools: Sponsorships,
Product Placement, Branded Entertainment, Infomercials, Viral Marketing, Event
Marketing, Consumer Generated Media, Hierarchy of Effects, Low Involvement
Hierarchy, Dual Mediation Theory Exam Questions Verified and Provided with
Complete A+ Graded Rationales Latest Updated 2026
Product
A good, service or idea consisting of a bundle of tangible/intangible benefits
,Product Item
A specific product, identified by its ordering code - SKU (Stock Keeping Unit)
Product Line
a group of closely related product
Product Mix
The set of product lines sold by a company
Product Life Cycle
Introduction, Growth, Maturity, Decline
Different PLC Levels
Class
- Form
- Brand
Product Class
All of the similar types of products - regardless of brand
,Product Form
Similar products with different characteristics
Brand
Last split based on company making product
Market Penetration
A marketing strategy that tries to increase market share among existing customers -- without
changing the product
Market Development
Selling to new groups of consumers -- exporting
Product Modification
changing a product to continue it's PLC
- ex - Barbie
Product Repositioning
keeping the same product but advertising it differently
, Brand Development Index
Brand Sales per Capita in Territory
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
Brand Sales per Capita Nationally
(Brand Sales)/(# Consumers)
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
(Natl Brand Sales)/(# Natl Cons)
Category Development Index
Category Sales per Capita in Territory
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
Category Sales per Capita Nationally
(Category Sales)/(# Consumers)
⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻⁻ × 100
(Natl Category Sales)/(# Natl Cons)
Brand Name
Verbal label placed on a product by a firm
Brand Mark
