Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each multiple-choice question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which of the following is a method of sales promotion?
[1 mark]
A Billboard
B Internet
C Point of sale displays
D Social media
0 1 . 2 Which of the following is an example of an ethical objective?
[1 mark]
A Generating profits to pay shareholders dividends
B Increasing market share
C Opening stores in new locations
D Treating suppliers fairly
*02*
IB/M/Jun25/8132/2
, 3
Do not write
outside the
0 1 . 3 In the product life cycle shown, what is the name of stage 2? box
[1 mark]
A Decline
B Growth
C Introduction
D Maturity
0 1 . 4 Which of the following is likely to occur if a business does not follow
employment laws?
[1 mark]
A Increased cost of raw materials
B Increase in wages
C Less competition
D Payment of government fines
Question 1 continues on the next page
Turn over ►
*03*
IB/M/Jun25/8132/2
, 4
Do not write
outside the
0 1 . 5 Which of the following is a feature of price penetration? box
[1 mark]
A Adding a percentage to the cost of production
B Matching the price that competitors are charging
C Setting a high price for a product when it enters the market
D Setting a low price for a product when it enters the market
0 1 . 6 Which of the following is included in the average rate of return (ARR) formula?
[1 mark]
A Average annual inflows
B Average annual price
C Average annual profit
D Average annual revenue
0 1 . 7 Identify two ways a business might solve its cash flow problems.
[2 marks]
1
2
0 1 . 8 Explain one reason why a business would choose a newspaper as a method
of advertisement.
[2 marks]
*04*
IB/M/Jun25/8132/2
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
, 2
Do not write
outside the
Section A box
Answer all questions in the spaces provided.
Only one answer per question is allowed.
For each multiple-choice question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1 Which of the following is a method of sales promotion?
[1 mark]
A Billboard
B Internet
C Point of sale displays
D Social media
0 1 . 2 Which of the following is an example of an ethical objective?
[1 mark]
A Generating profits to pay shareholders dividends
B Increasing market share
C Opening stores in new locations
D Treating suppliers fairly
*02*
IB/M/Jun25/8132/2
, 3
Do not write
outside the
0 1 . 3 In the product life cycle shown, what is the name of stage 2? box
[1 mark]
A Decline
B Growth
C Introduction
D Maturity
0 1 . 4 Which of the following is likely to occur if a business does not follow
employment laws?
[1 mark]
A Increased cost of raw materials
B Increase in wages
C Less competition
D Payment of government fines
Question 1 continues on the next page
Turn over ►
*03*
IB/M/Jun25/8132/2
, 4
Do not write
outside the
0 1 . 5 Which of the following is a feature of price penetration? box
[1 mark]
A Adding a percentage to the cost of production
B Matching the price that competitors are charging
C Setting a high price for a product when it enters the market
D Setting a low price for a product when it enters the market
0 1 . 6 Which of the following is included in the average rate of return (ARR) formula?
[1 mark]
A Average annual inflows
B Average annual price
C Average annual profit
D Average annual revenue
0 1 . 7 Identify two ways a business might solve its cash flow problems.
[2 marks]
1
2
0 1 . 8 Explain one reason why a business would choose a newspaper as a method
of advertisement.
[2 marks]
*04*
IB/M/Jun25/8132/2
