Real Exam Questions And Correct Answers (Verified Answers)
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which customer group or market segment seeks proven
products using current
technology - ANSWER -low end
customers
Which customer group or market segment seeks proven
products, are indifferent to technological sophistication, and
are price motivated? - ANSWER low end customers
which customer group or market segment seeks cutting edge
technology in both
size and performance - ANSWER -high end
customers
which customer group or market segment seeks high
reliability, advanced
technology products that emphasize high
performance - ANSWER -
performance
customers
,repositioning moves a product on the perceptual map from its
old location to a new one. when does the new location become
active? - ANSWER -the day the r&d project completes
there is a ____ lag in buying new capacity and _____ lag
in changing
automation - ANSWER -
1yr, 1yr
what is not a primary concern for your finance
department - ANSWER -
employee
turnover
This strategy will allow us to maintain a presence in every
market segment. Competitive advantage will be gained by
keeping R&D costs, Production costs and raw material costs to
a minimum, enabling us to compete on the basis of price. We
will price below average. We will increase automation levels to
improve our margins and to make it acceptable to run second
shift/overtime. - ANSWER -broad cost leader
This strategy will concentrate on the Traditional and Low End
segment. Competitive advantage will be gained by keeping R&D
costs, Production costs, and raw materials costs to a minimum,
enabling us to compete on the basis of price (low prices). The
product will be priced below average and automation levels will
be increased to improve contribution margins and make it
, acceptable to run second shift/overtime. - ANSWER -niche cost
leader
the resources used in the sales budget - ANSWER -outside
sales, distributors,
and inside
sales
when working with inside sales, each inside salesperson costs
- ANSWER -50k
when working with outside sales, each salesperson costs -
ANSWER -125k
in only one product segment, diminishing returns for outside
sales is reached at
- ANSWER -
12
The marketing budget detail sales screen allows companies
to allocate their
promotion budget to different media channels. These media
channels are: -
ANSWER -print media, direct mail, trade shows, email,
and web media
the potential reach for trade shows is rated as good for the -
ANSWER -high
end