PRINCIPLES OF
MARKETING: FINAL EXAM
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This Exam contains: Principles of Marketing: Final
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,Question 1
Marketing refers to advertising and selling a product.
Correct Answer
False
Question 2
Regardless of market conditions, over 80% of all new products fail in the marketplace
Correct Answer
True
Question 3
The production era continued until the id-1920s, when consumer demand couldn't keep up with the growth in
production and new strategies were needed to maximize success.
Correct Answer
True
Question 4
The marketing concept is a strategy that utilizes all aspects of marketing in order to persuade consumers to buy new
products and more of existing products.
Correct Answer
False
Question 5
Products like FB and Twitter are changing how firms interact with customers to better meet the needs of the
marketplace.
Correct Answer
True
Question 6
In a marketing sense, there is really no difference between a need and a want
Correct Answer
False
Question 7
the marketing mix is also referred to as the 4 Ps of marketing
Correct Answer
True
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, Question 8
Janie is looking to open a cupcake shop. She want to make sure she shop is successful, so she hires a consultant to
help her determine the best location for her new business. In this example, the info given to Janie by the consultant is
considered a product.
Correct Answer
True
Question 9
Promotion involves the activities a firm undertakes to make its product available to potential customers
Correct Answer
False
Question 10
NAFTA has had a negative impact on U.S. farmers b/c of the restrictions it imposes on exports, which has made trade
b/w countries more difficult for the farmers.
Correct Answer
False
Question 11
Direct competition occurs when a product provides alternative solutions to the same market
Correct Answer
False
Question 12
Environmental scanning involves monitoring developments within a firm's control to evaluate the firm's strengths and
weaknesses.
Correct Answer
False
Question 13
Economic factors influence almost every marketing decision a firm makes
Correct Answer
True
Question 14
A recession and contraction of the economy tends to reduce consumer confidence.
Correct Answer
True
Trusted by thousands of students and professionals worldwide Page 3 of 16
MARKETING: FINAL EXAM
100+ (Latest 2025-2026 Edition) 100%
Verified Q&A + Answer Key Solutions
100% Guarantee Pass
This Exam contains: Principles of Marketing: Final
✓ Exam
✓ 100% Accurate Questions and Answers
✓ 100% Guarantee Pass - Verified by Experts
✓ Each Question Includes The Correct Answer
✓ Expert-Verified
Trusted by thousands of students and professionals worldwide Page 1 of 16
,Question 1
Marketing refers to advertising and selling a product.
Correct Answer
False
Question 2
Regardless of market conditions, over 80% of all new products fail in the marketplace
Correct Answer
True
Question 3
The production era continued until the id-1920s, when consumer demand couldn't keep up with the growth in
production and new strategies were needed to maximize success.
Correct Answer
True
Question 4
The marketing concept is a strategy that utilizes all aspects of marketing in order to persuade consumers to buy new
products and more of existing products.
Correct Answer
False
Question 5
Products like FB and Twitter are changing how firms interact with customers to better meet the needs of the
marketplace.
Correct Answer
True
Question 6
In a marketing sense, there is really no difference between a need and a want
Correct Answer
False
Question 7
the marketing mix is also referred to as the 4 Ps of marketing
Correct Answer
True
Trusted by thousands of students and professionals worldwide Page 2 of 16
, Question 8
Janie is looking to open a cupcake shop. She want to make sure she shop is successful, so she hires a consultant to
help her determine the best location for her new business. In this example, the info given to Janie by the consultant is
considered a product.
Correct Answer
True
Question 9
Promotion involves the activities a firm undertakes to make its product available to potential customers
Correct Answer
False
Question 10
NAFTA has had a negative impact on U.S. farmers b/c of the restrictions it imposes on exports, which has made trade
b/w countries more difficult for the farmers.
Correct Answer
False
Question 11
Direct competition occurs when a product provides alternative solutions to the same market
Correct Answer
False
Question 12
Environmental scanning involves monitoring developments within a firm's control to evaluate the firm's strengths and
weaknesses.
Correct Answer
False
Question 13
Economic factors influence almost every marketing decision a firm makes
Correct Answer
True
Question 14
A recession and contraction of the economy tends to reduce consumer confidence.
Correct Answer
True
Trusted by thousands of students and professionals worldwide Page 3 of 16
