Principles of Marketing Final Exam 220+ (Latest Edition) 100% Verified Q&A + Answer Key Solutions

PRINCIPLES OF MARKETING
FINAL EXAM

220+ (Latest 2025-2026 Edition) 100%
Verified Q&A + Answer Key Solutions


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,Question 1
A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities
and threats.
Correct Answer
TRUE

Question 2
A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective
of achieving long-term success.

Correct Answer
TRUE

Question 3
Within a business environment, the marketing function is responsible for the creation of time, place, and ownership
utility, whereas the production function creates form utility.
Correct Answer
TRUE

Question 4
Procter & Gamble and other consumer products companies have experienced decreased profitability due to its
relationship with Walmart, the nation's largest retailer, which demonstrates the impact of supplier power as one of the
competitive forces identified by Michael Porter.
Correct Answer
FALSE

Question 5
The threat of new competitors occurs when a product or service can be replaced with goods and services from a
competing firm or industry.

Correct Answer
FALSE

Question 6
The five dimensions of the marketing environment are independent and do not influence each other.
Correct Answer
FALSE

Question 7
Maros, an agricultural biotechnology company, is the sole supplier of genetically engineered seeds and controls 84
percent of the market share for genetically modified crops. This is an example of a monopoly.
Correct Answer
TRUE


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,Question 8
According to the BCG matrix, dog products can be sold to other firms, where they are a better fit.
Correct Answer
TRUE

Question 9
The competition among Amtrak, Hertz, and Delta Airlines for the travelers' dollar is considered indirect competition
because these services can be substituted for one another.
Correct Answer
TRUE

Question 10
When Dolly Parton promotes her theme park called Dollywood, it is both place and person marketing.
Correct Answer
TRUE

Question 11
Strategic business units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors.
Correct Answer
FALSE

Question 12
During an economic recession, marketers look to emphasize value in their offerings by reducing prices in order to help
consumers stretch their budget dollars.
Correct Answer
TRUE

Question 13
Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.

Correct Answer
TRUE

Question 14
Despite its many advantages, technology can seldom address social concerns.
Correct Answer
FALSE




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, Question 15
The marketing era is defined by a shift in focus from products and sales to satisfying a consumer's needs.
Correct Answer
TRUE

Question 16
Compared to transaction marketing, relationship marketing relies more heavily on information technologies.
Correct Answer
TRUE


Question 17
Discretionary income is the amount of money people have to spend on buying necessities such as food, clothing, and
housing.
Correct Answer
FALSE

Question 18
Production and marketing of goods and services are two basic functions that create utility.
Correct Answer
TRUE

Question 19
Virtually all colleges and universities have alumni associations that publish magazines, hold reunions, and try to raise
funds. These activities constitute organization marketing.
Correct Answer
TRUE

Question 20
The first phase of federal regulation of business was aimed at protecting competitors and included the Robinson-
Patman Act, passed in the 1930s.
Correct Answer
TRUE

Question 21
Core competencies are capabilities that customers value and competitors:
Correct Answer
find difficult to duplicate




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