C216 CAPSTONE TASK 1
JGM2 TASK 1: BUSINESS PLAN PRESENTATION
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1. Analyze your company’s market and financial performance from the
simulation during the past three quarters (Q1–Q3) as shown in the cumulative
balanced scorecard and either the market share or sales performance report
provided in the business simulation by doing the following:
The company Byke Masters has been created for the Marketplace
Simulation to present the upcoming progress of the business quarters. Going
from 3 quarters of data being built, the progress or marketplace performance,
financial performance, and SWOT analysis has been shaped and based on these
foundations in the company’s simulation progress, the strategies to base Quarters
4-6 can also be tactically projected with the learned information from the
accomplished Quarters 1-3 in the marketplace simulation.
a. Explain two decisions that have affected past market performance.
Byke Masters has built a successful part of market performance on two
decisions that followed the company to have a dominating market share presence
compared to its competitors. Decisions that affected this were the priority on
customer needs with what the customer is willing to pay and what the desired
expectation for their preferred bike preference is. This reasoning is why the
recreational bike: Bumblebee was made the priority for all three quarters.
Bumblebee was able to be manufactured with quality maintained and a price
point that customers were willing to pay for a recreational bike in mind. This
made this specific model have competitive pricing in mind as recreational users in