DECA ICDC performance indicators Exam Questions And Answers With Verified
Solutions 2025
ORIENT NEW EMPLOYEES (CS) - ✔✔Providing an orientation is a process that allows an organization to
integrate a new employee and enable him/her to contribute to the team quickly. At this time, an
employee will learn about personnel policies, company safety programs, and details about his/her
position. Possible actions can include providing a mentor, providing work samples, and providing a
Frequently Asked Questions document.
EXPLAIN THE CONCEPT OF MARKET AND MARKET IDENTIFICATION (CS) - ✔✔A market is a group of
people who share the same wants and who have the ability to purchase a specific product or service.
Market identification is the process of a marketer in identifying the most profitable areas to offer a new
product or service. To determine these groups, a marketer uses three forms of data: demographic,
geographic and psychographic. Demographic data defines a population in quantitative terms like age,
gender, education or occupation. Geographic data identifies where potential consumers live.
Psychographic data identifies common interests, attitudes and lifestyles of potential consumers.
IDENTIFY SOURCES THAT PROVIDE RELEVANT, VALID WRITTEN MATERIAL (PQ) - ✔✔When evaluating
material, determine if content is fact, opinion or marketing information. Other factors can include
validity of research, relevance, timeliness, authority of the author and evidence offered to support a
claim. If you are validating written material, ensure that you have cross-checked information that is
provided by the source.
EXPLAIN THE ROLE OF FINANCE IN BUSINESS (CS) - ✔✔The role of finance in business is to help capital
move from investors to businesses. Businesses need finance to assist with operations. This is possible
through financial markets and various investment vehicles including loans, and short and long term
financing. Finance can also include roles in business development and corporate governance.
HANDLE TELEPHONE CALLS IN A BUSINESSLIKE MANNER (CS) - ✔✔A businesslike manner on the
telephone includes a formal greeting including "Good Morning/Afternoon", name of business and name
of department or person answering the call. Calls should be answered promptly, take messages as
needed and use the hold button if needed.
MAINTAIN APPROPRIATE PERSONAL APPEARANCE (PQ) - ✔✔Maintaining your personal appearance is
necessary as employees represent the business in which he/she is employed. Personal appearance
includes facial expressions, body language, as well as clothes and grooming.
, DISTINGUISH BETWEEN ECONOMIC GOODS AND SERVICES (CS) - ✔✔A good is something that you can
use or consume. You buy a good with the idea that you will use it, either just once or over and over
again. A service is something that someone does for you, like give you a haircut or fix you dinner.
Another way to identify the difference is that a good is tangible and a service is intangible.
EXPLAIN THE USE OF MARKETING STRATEGIES IN HOSPITALITY AND TOURISM (SP) - ✔✔Marketing
strategies identify a target market and marketing mix choices that a business will use. To do this, a
business must understand the wants and needs of the consumer and objectives of the overall marketing
plan for the product or service. The position that the business and/or product holds in the marketplace
will determine the marketing strategy and focus on the advantages that the business and/or product has
over the competition.
EXPLAIN KEY FACTORS IN BUILDING A CLIENTELE (SP) - ✔✔Factors to build a cliente in the hospitality
and tourism industry may include ensuring a quality experience, personalization, a transformational
guest experience, brand consistency and more.
EXPLAIN THE NATURE AND SCOPE OF THE SELLING FUNCTION (CS) - ✔✔The selling function provides
consumers with goods and services they want and/or need. Selling occurs at multiple levels in marketing
including the retail store to a consumer and business-to-business (B2B). Selling is interacting with a
customer or client with a planned and personalized form of communication that influences purchasing
decisions.
EXPLAIN THE NATURE OF EFFECTIVE WRITTEN COMMUNICATIONS (CS) - ✔✔Written communication is
the most common form of business communication and therefore requires employees to write
frequently and rapidly. "The words we write are very real representations of our companies and
ourselves." Janis Fisher Chan. Written communications allow an employee to receive instructions or
information upon which to base decision or take a specific action. Effective communication should
answer questions, be relevant, focus on the end user, be specific, include examples, be tactful and
accurate.
EXPLAIN THE TYPES OF PROMOTION (CS) - ✔✔The types of promotion include advertising, personal
selling, sales promotion and public relations. Some marketing professionals will also include direct
marketing as a type while others still consider this a form of advertising. Advertising is a form of paid,
nonpersonal promotion in which a company promotes an idea, good or service through a variety of
media. Personal selling is any form of direct contact between a salesperson and customer to fulfill a
customer's wants and needs. Sales Promotion includes all marketing activities other than advertising,
public relations, and personal selling that are directed at a customer in an effort to increase sales. Public
relations are promotional activities that are designed to create a good image with the public.
Solutions 2025
ORIENT NEW EMPLOYEES (CS) - ✔✔Providing an orientation is a process that allows an organization to
integrate a new employee and enable him/her to contribute to the team quickly. At this time, an
employee will learn about personnel policies, company safety programs, and details about his/her
position. Possible actions can include providing a mentor, providing work samples, and providing a
Frequently Asked Questions document.
EXPLAIN THE CONCEPT OF MARKET AND MARKET IDENTIFICATION (CS) - ✔✔A market is a group of
people who share the same wants and who have the ability to purchase a specific product or service.
Market identification is the process of a marketer in identifying the most profitable areas to offer a new
product or service. To determine these groups, a marketer uses three forms of data: demographic,
geographic and psychographic. Demographic data defines a population in quantitative terms like age,
gender, education or occupation. Geographic data identifies where potential consumers live.
Psychographic data identifies common interests, attitudes and lifestyles of potential consumers.
IDENTIFY SOURCES THAT PROVIDE RELEVANT, VALID WRITTEN MATERIAL (PQ) - ✔✔When evaluating
material, determine if content is fact, opinion or marketing information. Other factors can include
validity of research, relevance, timeliness, authority of the author and evidence offered to support a
claim. If you are validating written material, ensure that you have cross-checked information that is
provided by the source.
EXPLAIN THE ROLE OF FINANCE IN BUSINESS (CS) - ✔✔The role of finance in business is to help capital
move from investors to businesses. Businesses need finance to assist with operations. This is possible
through financial markets and various investment vehicles including loans, and short and long term
financing. Finance can also include roles in business development and corporate governance.
HANDLE TELEPHONE CALLS IN A BUSINESSLIKE MANNER (CS) - ✔✔A businesslike manner on the
telephone includes a formal greeting including "Good Morning/Afternoon", name of business and name
of department or person answering the call. Calls should be answered promptly, take messages as
needed and use the hold button if needed.
MAINTAIN APPROPRIATE PERSONAL APPEARANCE (PQ) - ✔✔Maintaining your personal appearance is
necessary as employees represent the business in which he/she is employed. Personal appearance
includes facial expressions, body language, as well as clothes and grooming.
, DISTINGUISH BETWEEN ECONOMIC GOODS AND SERVICES (CS) - ✔✔A good is something that you can
use or consume. You buy a good with the idea that you will use it, either just once or over and over
again. A service is something that someone does for you, like give you a haircut or fix you dinner.
Another way to identify the difference is that a good is tangible and a service is intangible.
EXPLAIN THE USE OF MARKETING STRATEGIES IN HOSPITALITY AND TOURISM (SP) - ✔✔Marketing
strategies identify a target market and marketing mix choices that a business will use. To do this, a
business must understand the wants and needs of the consumer and objectives of the overall marketing
plan for the product or service. The position that the business and/or product holds in the marketplace
will determine the marketing strategy and focus on the advantages that the business and/or product has
over the competition.
EXPLAIN KEY FACTORS IN BUILDING A CLIENTELE (SP) - ✔✔Factors to build a cliente in the hospitality
and tourism industry may include ensuring a quality experience, personalization, a transformational
guest experience, brand consistency and more.
EXPLAIN THE NATURE AND SCOPE OF THE SELLING FUNCTION (CS) - ✔✔The selling function provides
consumers with goods and services they want and/or need. Selling occurs at multiple levels in marketing
including the retail store to a consumer and business-to-business (B2B). Selling is interacting with a
customer or client with a planned and personalized form of communication that influences purchasing
decisions.
EXPLAIN THE NATURE OF EFFECTIVE WRITTEN COMMUNICATIONS (CS) - ✔✔Written communication is
the most common form of business communication and therefore requires employees to write
frequently and rapidly. "The words we write are very real representations of our companies and
ourselves." Janis Fisher Chan. Written communications allow an employee to receive instructions or
information upon which to base decision or take a specific action. Effective communication should
answer questions, be relevant, focus on the end user, be specific, include examples, be tactful and
accurate.
EXPLAIN THE TYPES OF PROMOTION (CS) - ✔✔The types of promotion include advertising, personal
selling, sales promotion and public relations. Some marketing professionals will also include direct
marketing as a type while others still consider this a form of advertising. Advertising is a form of paid,
nonpersonal promotion in which a company promotes an idea, good or service through a variety of
media. Personal selling is any form of direct contact between a salesperson and customer to fulfill a
customer's wants and needs. Sales Promotion includes all marketing activities other than advertising,
public relations, and personal selling that are directed at a customer in an effort to increase sales. Public
relations are promotional activities that are designed to create a good image with the public.
