DECA ICDC MARKETING VOCAB Questions And Answers With Verified Solutions
2025
The path a message travels. - ✔✔Communication Channelrs
A form of paid, nonpersonal promotion in which a company promotes an idea, good or service through a
variety of media. - ✔✔Advertising
Gathering data for the first time for a specific product, service and/or business. - ✔✔Primary Research
A pricing method in which the price of a product is changed according to its demand; a product will have
a higher price when the demand is strong and a lower price when it is weak. - ✔✔Demand Oriented
Pricing
The process of helping a customer purchase a product or service and/or provide assistance after a
purchase has been made - ✔✔Customer Service
A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative
to competing brands, in the mind of the customer - ✔✔Product Positioning
When a salesperson encourages a consumer to purchase utilizing information regarding services
available - ✔✔Service Close
Actions that a consumer does to indicate that they are ready to purchase - ✔✔Buying Signals
A photograph, drawing or other graphic that is used in a promotional message. - ✔✔Illustration
A promise that is given to a consumer that a product will meet certain standards - ✔✔Warranty
Promotional activities that are designed to create a good image with the public - ✔✔Public Relations
, Develops from a viral marketing technique used to get consumers talking about a product. -
✔✔Customer "Buzz"
The combination of advertising, personal selling, sales promotion and public relations used to
accomplish an overall marketing strategy - ✔✔Promotional Mix
The process of gathering information, conducting analysis and presenting findings for a product or
service to make marketing decisions - ✔✔Market Research
A financial calculation to determine the profitability returned to the business based on funds spent on
communicating with potential customers - ✔✔ROMI (Return on Marketing Investment)
A method used to measure satisfaction on a scale and the respondent is asked to circle a number where
0 is neutral and one moves outwards from it towards the extremes of goodness and badness -
✔✔Semantic Differential Scale
Refers to the path a product takes from producer to the final consumer. - ✔✔Channels of Distribution
When a salesperson specifically asks for the purchase - ✔✔Direct Close
Selling additional goods or services to a customer - ✔✔Suggestion Selling
A wrong action that can not be attributed to a lack of knowledge. - ✔✔Error
A feeling expressed by a consumer through association with a product - ✔✔Emotional Motive
Occurs when respondents do not reveal their true opinions on a subject. They may misunderstand the
question, fail to understand their opinions, lie, or try to present themselves in a favorable light -
✔✔Response Error
The selling message in a promotional message - ✔✔Copy
2025
The path a message travels. - ✔✔Communication Channelrs
A form of paid, nonpersonal promotion in which a company promotes an idea, good or service through a
variety of media. - ✔✔Advertising
Gathering data for the first time for a specific product, service and/or business. - ✔✔Primary Research
A pricing method in which the price of a product is changed according to its demand; a product will have
a higher price when the demand is strong and a lower price when it is weak. - ✔✔Demand Oriented
Pricing
The process of helping a customer purchase a product or service and/or provide assistance after a
purchase has been made - ✔✔Customer Service
A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative
to competing brands, in the mind of the customer - ✔✔Product Positioning
When a salesperson encourages a consumer to purchase utilizing information regarding services
available - ✔✔Service Close
Actions that a consumer does to indicate that they are ready to purchase - ✔✔Buying Signals
A photograph, drawing or other graphic that is used in a promotional message. - ✔✔Illustration
A promise that is given to a consumer that a product will meet certain standards - ✔✔Warranty
Promotional activities that are designed to create a good image with the public - ✔✔Public Relations
, Develops from a viral marketing technique used to get consumers talking about a product. -
✔✔Customer "Buzz"
The combination of advertising, personal selling, sales promotion and public relations used to
accomplish an overall marketing strategy - ✔✔Promotional Mix
The process of gathering information, conducting analysis and presenting findings for a product or
service to make marketing decisions - ✔✔Market Research
A financial calculation to determine the profitability returned to the business based on funds spent on
communicating with potential customers - ✔✔ROMI (Return on Marketing Investment)
A method used to measure satisfaction on a scale and the respondent is asked to circle a number where
0 is neutral and one moves outwards from it towards the extremes of goodness and badness -
✔✔Semantic Differential Scale
Refers to the path a product takes from producer to the final consumer. - ✔✔Channels of Distribution
When a salesperson specifically asks for the purchase - ✔✔Direct Close
Selling additional goods or services to a customer - ✔✔Suggestion Selling
A wrong action that can not be attributed to a lack of knowledge. - ✔✔Error
A feeling expressed by a consumer through association with a product - ✔✔Emotional Motive
Occurs when respondents do not reveal their true opinions on a subject. They may misunderstand the
question, fail to understand their opinions, lie, or try to present themselves in a favorable light -
✔✔Response Error
The selling message in a promotional message - ✔✔Copy
