ADV 281 FINAL EXAM UIUC VARGAS
EXAM LATEST UPDATE
independent variables - ANSWER controlled and manipulated ; the cause of the
effect
dependent variables - ANSWER assumed to depend on or be caused by another
; effects or outcomes, ex: emotion, purchase rates
Pierce's 4 Paths - ANSWER 1. Method of tenacity
2. Method of authority
3. A priori method
4. Scientific method
method of tenacity - ANSWER people cling to familiar beliefs because these
beliefs bring comfort/peace ; NOT good for determining facts because we reject
unfamiliar beliefs
method of authority - ANSWER when someone with authority tells you what to
believe ; NOT good for determining facts
Priori method - ANSWER thinking why things occur, reasoning from cause to
effect with no experimentation (tastes and preferences, what "sounds good" to
you)
scientific method - ANSWER best tool for knowledge; based on assumptions
deontology - ANSWER branch of knowledge dealing with moral obligations and
the welfare of the INDIVIDUAL; features of an act making it right or wrong
if you can foresee specific harm to individuals, rely on this framework
teology - ANSWER study of ends and final causes; correct cause of action is one
that promotes the greatest good; Utilitarian Model (what cause of action causes
the greatest good and the least harm?)
utilitarian model - ANSWER what cause of action causes the greatest good and
the least harm?
stresses consequence of act in evaluating ethical status
related to teology
3 dimensions of consumer target analysis - ANSWER 1. consumer trends
,2. how consumers interact with product/service
3. relationship between consumers and product/service
distributive justice - ANSWER rewards distributed according to how much effort
you put in
retributive justice - ANSWER wrongdoer should be punished proportionately to
the law
compensatory justice - ANSWER injured party should be restored to original
position
3 ethical concerns - ANSWER 1. autonomy
2. non-maleficence
3. beneficience
autonomy - ANSWER informed decision
non-maleficence - ANSWER no mistreating / harm
beneficience - ANSWER right to confidentiality and privacy
Epistemology - ANSWER study of knowledge / science of knowing
methodology - ANSWER science of finding out
sample - ANSWER subset / part of a larger population
population - ANSWER complete group of entities sharing a common set of
characteristics
population element - ANSWER individual member of a population
census - ANSWER investigation of all individual elements that makeup a
population
sample vs census - ANSWER sample - cheaper, quicker, fast info collection,
practical for ad research, can provide a more accurate count; however, can
eliminate important cases
census - small population, identifiable; however, not as accurate as sampling
sample statistics - ANSWER variables in a sample or measures computed from
sample data
, population parameters - ANSWER variables in a population or measured
characteristics of the population
sampling error - ANSWER difference between results obtained from a sample
and results obtained by a census
6 step procedure for drawing a sample - ANSWER 1. Define the target
population
2. Identify the sampling frame
3. Select a sampling procedure
4. Determine the sample size
5. Select the sample elements
6. Collect the data from the designated elements
sampling frame - ANSWER list of elements from which a sample may be drawn
aka WORKING POPULATION
impossible to make a perfect list
sampling frame error - ANSWER occurs when certain elements are not listed or
are not accurately represented in the sampling frame (over-registration vs
under-registration)
probability samples - ANSWER each population element has a known (non-zero)
chance of being chosen for the sample
only with this can you generalize to the broader population
equal opportunity of members for representation in the sample
nonprobability samples - ANSWER no way of estimating the probability that any
population element will be included in the sample
no way of ensuring that the sample is representative of the population
could have zero chance of representation
rely on personal judgment somewhere along the line
inappropriate to generalize
types of probability sampling - ANSWER simple random
systematic
stratified
cluster
types of non probability sampling - ANSWER convenience sampling
EXAM LATEST UPDATE
independent variables - ANSWER controlled and manipulated ; the cause of the
effect
dependent variables - ANSWER assumed to depend on or be caused by another
; effects or outcomes, ex: emotion, purchase rates
Pierce's 4 Paths - ANSWER 1. Method of tenacity
2. Method of authority
3. A priori method
4. Scientific method
method of tenacity - ANSWER people cling to familiar beliefs because these
beliefs bring comfort/peace ; NOT good for determining facts because we reject
unfamiliar beliefs
method of authority - ANSWER when someone with authority tells you what to
believe ; NOT good for determining facts
Priori method - ANSWER thinking why things occur, reasoning from cause to
effect with no experimentation (tastes and preferences, what "sounds good" to
you)
scientific method - ANSWER best tool for knowledge; based on assumptions
deontology - ANSWER branch of knowledge dealing with moral obligations and
the welfare of the INDIVIDUAL; features of an act making it right or wrong
if you can foresee specific harm to individuals, rely on this framework
teology - ANSWER study of ends and final causes; correct cause of action is one
that promotes the greatest good; Utilitarian Model (what cause of action causes
the greatest good and the least harm?)
utilitarian model - ANSWER what cause of action causes the greatest good and
the least harm?
stresses consequence of act in evaluating ethical status
related to teology
3 dimensions of consumer target analysis - ANSWER 1. consumer trends
,2. how consumers interact with product/service
3. relationship between consumers and product/service
distributive justice - ANSWER rewards distributed according to how much effort
you put in
retributive justice - ANSWER wrongdoer should be punished proportionately to
the law
compensatory justice - ANSWER injured party should be restored to original
position
3 ethical concerns - ANSWER 1. autonomy
2. non-maleficence
3. beneficience
autonomy - ANSWER informed decision
non-maleficence - ANSWER no mistreating / harm
beneficience - ANSWER right to confidentiality and privacy
Epistemology - ANSWER study of knowledge / science of knowing
methodology - ANSWER science of finding out
sample - ANSWER subset / part of a larger population
population - ANSWER complete group of entities sharing a common set of
characteristics
population element - ANSWER individual member of a population
census - ANSWER investigation of all individual elements that makeup a
population
sample vs census - ANSWER sample - cheaper, quicker, fast info collection,
practical for ad research, can provide a more accurate count; however, can
eliminate important cases
census - small population, identifiable; however, not as accurate as sampling
sample statistics - ANSWER variables in a sample or measures computed from
sample data
, population parameters - ANSWER variables in a population or measured
characteristics of the population
sampling error - ANSWER difference between results obtained from a sample
and results obtained by a census
6 step procedure for drawing a sample - ANSWER 1. Define the target
population
2. Identify the sampling frame
3. Select a sampling procedure
4. Determine the sample size
5. Select the sample elements
6. Collect the data from the designated elements
sampling frame - ANSWER list of elements from which a sample may be drawn
aka WORKING POPULATION
impossible to make a perfect list
sampling frame error - ANSWER occurs when certain elements are not listed or
are not accurately represented in the sampling frame (over-registration vs
under-registration)
probability samples - ANSWER each population element has a known (non-zero)
chance of being chosen for the sample
only with this can you generalize to the broader population
equal opportunity of members for representation in the sample
nonprobability samples - ANSWER no way of estimating the probability that any
population element will be included in the sample
no way of ensuring that the sample is representative of the population
could have zero chance of representation
rely on personal judgment somewhere along the line
inappropriate to generalize
types of probability sampling - ANSWER simple random
systematic
stratified
cluster
types of non probability sampling - ANSWER convenience sampling
