Advertising Test (1-5) with 100%
Correct Answers
Attract and hold large audiences for advertisers - ANS-What is the primary function of
mass media?
1.) Homogeneous: Everyone has the same point of view
2.) Heterogeneous: Audience is made up of a mix of people who differ in age, sex,
income, education etc.
3.) Anonymous: Sender does not personally know all or even most of the people
receiving the message. - ANS-What are the three audience types and their definitions?
- less educated
- less affluent
- live in rural areas
- Older - ANS-Characteristics of a downscale audience
- More educated
- Prime age group
- Disposable income - ANS-Characteristics of upscale audience
CNN - ANS-What was the first cable news network giant?
Advertising - ANS-"When the people selling the product pay for time or space to bring
the message in a specific form to an audience, we call the message
_______________."
Public Service announcement (PSA) - ANS-What type of ads reflect community needs
and keeps the public informed on issues that impact society as a whole?
The Civil Rights Act of 1964 - ANS-After what historical event took place were more
minorities seen in the media and advertisements without being offensively portrayed?
Perfection - ANS-Advertisements promote the values of....?
1.) Recognition - Be aware of the product and brand
2.) Differentiation - Distinguish from competitors
3.) Association - Positive feeling about product, relate to message
4.) Participation - Interact with the ad and create meaning out of it
5.) Redundancy - Use repetition so you can recall product or ad in memory - ANS-What
are the five objectives or aims of advertisers and the definition of each?
Correct Answers
Attract and hold large audiences for advertisers - ANS-What is the primary function of
mass media?
1.) Homogeneous: Everyone has the same point of view
2.) Heterogeneous: Audience is made up of a mix of people who differ in age, sex,
income, education etc.
3.) Anonymous: Sender does not personally know all or even most of the people
receiving the message. - ANS-What are the three audience types and their definitions?
- less educated
- less affluent
- live in rural areas
- Older - ANS-Characteristics of a downscale audience
- More educated
- Prime age group
- Disposable income - ANS-Characteristics of upscale audience
CNN - ANS-What was the first cable news network giant?
Advertising - ANS-"When the people selling the product pay for time or space to bring
the message in a specific form to an audience, we call the message
_______________."
Public Service announcement (PSA) - ANS-What type of ads reflect community needs
and keeps the public informed on issues that impact society as a whole?
The Civil Rights Act of 1964 - ANS-After what historical event took place were more
minorities seen in the media and advertisements without being offensively portrayed?
Perfection - ANS-Advertisements promote the values of....?
1.) Recognition - Be aware of the product and brand
2.) Differentiation - Distinguish from competitors
3.) Association - Positive feeling about product, relate to message
4.) Participation - Interact with the ad and create meaning out of it
5.) Redundancy - Use repetition so you can recall product or ad in memory - ANS-What
are the five objectives or aims of advertisers and the definition of each?
