Advertising Exam 1 with 100% Correct
Solutions
Mobile Marketing - ANS-communicating with target markets through mobile devices like
smartphones due to increased consumer time spent on the Internet
Advertising - ANS-a paid mass-media attempt to persuade
Client - ANS-the company that pays for advertising
Integrated Brand Promotion (IBP) - ANS-the process of using a wide range of
promotional tools working together to create widespread brand exposure
Advertisement - ANS-specific message an organization has created to persuade an
audience
Advertising Campaign - ANS-a series of coordinated advertisements that communicate
a reasonably cohesive and integrated theme about a brand
Audience - ANS-a group of people who receive a message from company
Target audience - ANS-a particular group of people singled out by a firm for a campaign
Household consumers - ANS-the "average" consumer
Members of a Trade Channel - ANS-audience made up of wholesalers, retailers and
distributors
Trade Journals - ANS-magazines published specifically for members of a trade and
carry highly technical articles
Global Advertising - ANS-type of advertising used around the world with minimal
changes; not very common
International Advertising - ANS-type of advertising where firms place different ads in
different national markets outside their home market
National Advertising - ANS-advertising that reaches all geographic areas of a single
nation
, Regional Advertising - ANS-advertising carried out by producers, wholesalers,
distributors and retailers that concentrate their efforts on a large but not national
geographic region
Cooperative (Co-op) Advertising - ANS-sharing advertising expenses between national
companies or local merchants
Marketing - ANS-the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods and services to create exchanges that satisfy
individual and organizational objectives
Marketing Mix - ANS-the blend of strategic emphasis on the product, price, promotion
and placement when a brand is marketed to consumers; the 4 P's
Brand - ANS-a name, term, sign, symbol that identifies one seller's good or service as
distinct from those of other sellers
Brand extension (Variant) - ANS-an adaptation of an existing brand to a new product
area
Brand loyalty - ANS-when a consumer repeatedly purchases the same brand to the
exclusion of competitors' brands
Designer - ANS-Specialists intimately involved with the execution of creative ideas and
efforts.
Logo - ANS-A graphic mark that identifies a company and other visual representations
that promote an identity for a firm
PR Firm - ANS-Firms that handle the needs of organiza- tions regarding relationships
with the local community, com- petitors, industry associations, and government
organizations.
Account Services - ANS-A team of managers that identifies the benefits a brand offers,
its target audiences, and the best competitive positioning, and then develops a
complete promotion plan.
Account Planner - ANS-A relatively recent addition to many advertis- ing agencies; it is
this person's job to synthesize all relevant consumer research and use it to design a
coherent advertising strategy.
Creative Services - ANS-A group that develops the message that will be delivered
through advertising, sales promotion, direct marketing, event sponsorship, or public
relations.
Solutions
Mobile Marketing - ANS-communicating with target markets through mobile devices like
smartphones due to increased consumer time spent on the Internet
Advertising - ANS-a paid mass-media attempt to persuade
Client - ANS-the company that pays for advertising
Integrated Brand Promotion (IBP) - ANS-the process of using a wide range of
promotional tools working together to create widespread brand exposure
Advertisement - ANS-specific message an organization has created to persuade an
audience
Advertising Campaign - ANS-a series of coordinated advertisements that communicate
a reasonably cohesive and integrated theme about a brand
Audience - ANS-a group of people who receive a message from company
Target audience - ANS-a particular group of people singled out by a firm for a campaign
Household consumers - ANS-the "average" consumer
Members of a Trade Channel - ANS-audience made up of wholesalers, retailers and
distributors
Trade Journals - ANS-magazines published specifically for members of a trade and
carry highly technical articles
Global Advertising - ANS-type of advertising used around the world with minimal
changes; not very common
International Advertising - ANS-type of advertising where firms place different ads in
different national markets outside their home market
National Advertising - ANS-advertising that reaches all geographic areas of a single
nation
, Regional Advertising - ANS-advertising carried out by producers, wholesalers,
distributors and retailers that concentrate their efforts on a large but not national
geographic region
Cooperative (Co-op) Advertising - ANS-sharing advertising expenses between national
companies or local merchants
Marketing - ANS-the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods and services to create exchanges that satisfy
individual and organizational objectives
Marketing Mix - ANS-the blend of strategic emphasis on the product, price, promotion
and placement when a brand is marketed to consumers; the 4 P's
Brand - ANS-a name, term, sign, symbol that identifies one seller's good or service as
distinct from those of other sellers
Brand extension (Variant) - ANS-an adaptation of an existing brand to a new product
area
Brand loyalty - ANS-when a consumer repeatedly purchases the same brand to the
exclusion of competitors' brands
Designer - ANS-Specialists intimately involved with the execution of creative ideas and
efforts.
Logo - ANS-A graphic mark that identifies a company and other visual representations
that promote an identity for a firm
PR Firm - ANS-Firms that handle the needs of organiza- tions regarding relationships
with the local community, com- petitors, industry associations, and government
organizations.
Account Services - ANS-A team of managers that identifies the benefits a brand offers,
its target audiences, and the best competitive positioning, and then develops a
complete promotion plan.
Account Planner - ANS-A relatively recent addition to many advertis- ing agencies; it is
this person's job to synthesize all relevant consumer research and use it to design a
coherent advertising strategy.
Creative Services - ANS-A group that develops the message that will be delivered
through advertising, sales promotion, direct marketing, event sponsorship, or public
relations.
