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COM3701 Assignment 1 Semester 1 2026 - DUE 26 March 2026; 100% CORRECT AND TRUSTED SOLUTIONS

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Marketing Communication
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COM3701 Assignment 1 Semester 1 2026 - DUE 26 March 2026; 100% CORRECT AND TRUSTED SOLUTIONS

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, COM3701 Assignment 1 Semester 1 2026 - DUE 26 March 2026



Table of Contents

1. Introduction………………………………………………………………….



2. Question 1
2.1 Marketing Management……………………………………….
2.2 Marketing Plan for CuppaJoe……………………….



3. Question 2
3.1 Definition of Communication Campaign……………………………
3.2 Assessment Phase of a Communication Campaign……………
3.3 Media Selection Strategy……………………………………



4. Conclusion…………………………………………………………………………



5. References…………………………………………………………………..
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Rachel Barker, George Charles Angelopulo Integrated Organisational Communication
Publisher: Unknown ISBN: 9780702166648 Edition: Unknown

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