, MNM3702 Assignment 1 (COMPLETE ANSWERS) Semester 1
2026 - DUE 28 March 2026;100% trusted ,comprehensive and
complete reliable solution with clear explanation.
QUESTION 1
a) Critical Management Decision, Management Problem and
Marketing Research Problem
Action First Funerals operates in a competitive funeral services industry
where customers have many options when choosing a funeral provider.
The company therefore needs to make strategic decisions to ensure that
it remains competitive and continues to attract new customers. In the
funeral industry, service quality, affordability and reputation are
important factors that influence customer decisions, which means
companies must constantly evaluate how they position themselves in the
market.
The critical management decision facing Action First Funerals is
determining how to increase customer demand for its funeral services
while remaining affordable and competitive in the market. This decision
is important because funeral service providers operate in a sensitive
market where families expect respectful, reliable and affordable services
during difficult times. The company must therefore ensure that its
services meet customer expectations while also maintaining a
sustainable business.
From this decision, the following management problem can be
identified:
Action First Funerals is experiencing difficulty in attracting and
retaining customers because it does not fully understand what factors
influence customers when choosing a funeral service provider. Without
2026 - DUE 28 March 2026;100% trusted ,comprehensive and
complete reliable solution with clear explanation.
QUESTION 1
a) Critical Management Decision, Management Problem and
Marketing Research Problem
Action First Funerals operates in a competitive funeral services industry
where customers have many options when choosing a funeral provider.
The company therefore needs to make strategic decisions to ensure that
it remains competitive and continues to attract new customers. In the
funeral industry, service quality, affordability and reputation are
important factors that influence customer decisions, which means
companies must constantly evaluate how they position themselves in the
market.
The critical management decision facing Action First Funerals is
determining how to increase customer demand for its funeral services
while remaining affordable and competitive in the market. This decision
is important because funeral service providers operate in a sensitive
market where families expect respectful, reliable and affordable services
during difficult times. The company must therefore ensure that its
services meet customer expectations while also maintaining a
sustainable business.
From this decision, the following management problem can be
identified:
Action First Funerals is experiencing difficulty in attracting and
retaining customers because it does not fully understand what factors
influence customers when choosing a funeral service provider. Without
