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MAR 3023 FINAL TEST 2026 QUESTIONS WITH CORRECT ANSWERS GRADED A+

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MAR 3023 FINAL TEST 2026 QUESTIONS WITH CORRECT ANSWERS GRADED A+

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MAR 3023 FINAL TEST 2026 QUESTIONS
WITH CORRECT ANSWERS GRADED A+

>> Distribution (Place)
Answer: How product reaches customer


>> Channel
Answer: Path from producer to consumer


>> Direct Channel
Answer: Producer to consumer


>> Indirect Channel
Answer: Intermediaries


>> Retailer
Answer: Sells to final consumer


>> Wholesaler
Answer: Sells to retailers/businesses


>> Agent
Answer: Facilitates transaction


>> Broker
Answer: Brings buyer and seller together

, >> Intensive Distribution
Answer: Place everywhere possible


>> Selective Distribution
Answer: Limited outlets


>> Exclusive Distribution
Answer: One outlet per area


>> Logistics
Answer: Planning, implementing, controlling flow


>> Supply Chain Management
Answer: Coordination from raw material to end user


>> Promotion
Answer: Communication to inform/persuade


>> Promotion Mix
Answer: Advertising, sales promotion, PR, personal selling, direct
marketing


>> Advertising
Answer: Paid, non-personal communication


>> Sales Promotion
Answer: Short-term incentives


>> Public Relations
Answer: Managing image

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