MAR 3023 FINAL ACTUAL EXAM PAPER 2026 QUESTIONS WITH ANSWERS GRADED A

MAR 3023 FINAL ACTUAL EXAM PAPER
2026 QUESTIONS WITH ANSWERS
GRADED A+

>> MAR 3023
Answer: Marketing Fundamentals / Principles of Marketing


>> Marketing
Answer: Process of creating, communicating, delivering, exchanging
offerings


>> Need
Answer: Basic human requirement


>> Want
Answer: Specific form of need shaped by culture


>> Demand
Answer: Want backed by purchasing power


>> Product
Answer: Anything offered to satisfy need/want


>> Service
Answer: Intangible product


>> Consumer Market
Answer: Individuals buying for personal use

, >> Business Market
Answer: Organizations buying for production/resale


>> Market Segmentation
Answer: Divide market into groups


>> Targeting
Answer: Select segments to serve


>> Positioning
Answer: Create distinct image in mind


>> Market Mix (4Ps)
Answer: Product, Price, Place, Promotion


>> Product
Answer: Goods, services, experiences


>> Product Levels
Answer: Core benefit, actual product, augmented product


>> Product Life Cycle
Answer: Introduction, growth, maturity, decline


>> Introduction Stage
Answer: Low sales, high cost


>> Growth Stage
Answer: Rapid sales increase