2027 Actual Complete Real Exam Questions And Correct
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You want to make sure people who've already visited your
website are completing purchases. Which type of audience
targeting could you use to achieve this goal? - ANSWER -
Remarketing: The way to target people who have already
visited your website or completed an action on your website,
like adding items to a shopping cart.
Ideal Text Ad - ANSWER -Clear headline, intriguing descriptive
Text, CTA
Writing Effective Text Ads - ANSWER -1. Highlight what makes
you unique
2. Use a CTA
3. Include Sale Terms
4. Match your ads to keywords
5. Match your ads to your landing page
,Best practices for effective text ads - ANSWER -1. Optimize
your headlines
2. Think about your mobile audience
3. Use Ad extensions
4. Improve the landing page experience
Improve the landing page experience - ANSWER -1. Offer
relevant, useful,
original
content
2. Promote transparency and foster trustworthiness on your
site
3. Make mobile and computer navigation easy
4. Be fast-decrease your landing page loading time
5. Make your site mobile friendly
Ad Extensions - ANSWER -A feature that shows extra business
information with
your ad, like an address, phone number, store rating or
more website links
, Sitelink Extensions - ANSWER -Add links to help people
find what they're
looking
for.
Structured Snippets - ANSWER -Can highlight specific aspects
of a business i.e
types of plants
sold
Call extension - ANSWER -With a single click, customers can
call directly
When do extensions show up? - ANSWER -The extension (or
combination of
extensions) is predicted to improve your
performance.
Your ad's position and Ad Rank is high enough for extensions
to show. To show
extensions, Google Ads requires a
minimum Ad Rank.
Manual Extensions - ANSWER -1. Goal: All business, Sitelink
Extension: Specific website pages, Callout extensions: Add
additional text like "Free delivery", Structured Snippet:
Highlights specific aspects of your products and services