SPMT 270 EXAM SCRIPT 2026 FULL
QUESTIONS AND CORRECT ANSWERS
◉ 4 Ps. Answer: product, price, promotion, place
◉ Escalator. Answer: consumer behavior diagram
◉ bottom of the escalator diagram. Answer: non consumers, aware
nonuser, media nonuser
◉ non consumers/non users. Answer: don't know you exist,
◉ aware nonuser. Answer: aware of the team, but does not contribute to
the team
◉ media nonuser. Answer: watch a broadcast of NFL, but does not
contribute anything to the NFL
◉ light user section. Answer: Majority of people, right bellow the
middle of the escalator
, ◉ light user. Answer: biggest section, occasional, person who buys
tickets to go to one or two games a year/season
◉ medium user section. Answer: frequent user
◉ medium user. Answer: buy the ticket packages for half of the games
◉ heavy user section. Answer: smallest section
◉ heavy user. Answer: fans who go to every game, have hats, t-shirts,
jerseys, season tickets
◉ defectors. Answer: no longer users, dissatisfied, move away, were
user and now nonuser
◉ questions for sport marketers. Answer: how do we get more people to
attend our sporting events? How do we increase the size of our media
audience? How do we attract more participants to our events? How do
we increase membership? How do we sell more sports related products?
Who, where, how?
◉ career opportunities. Answer: advertising, community and public
relations, promotions, event management and hospitality, sales
QUESTIONS AND CORRECT ANSWERS
◉ 4 Ps. Answer: product, price, promotion, place
◉ Escalator. Answer: consumer behavior diagram
◉ bottom of the escalator diagram. Answer: non consumers, aware
nonuser, media nonuser
◉ non consumers/non users. Answer: don't know you exist,
◉ aware nonuser. Answer: aware of the team, but does not contribute to
the team
◉ media nonuser. Answer: watch a broadcast of NFL, but does not
contribute anything to the NFL
◉ light user section. Answer: Majority of people, right bellow the
middle of the escalator
, ◉ light user. Answer: biggest section, occasional, person who buys
tickets to go to one or two games a year/season
◉ medium user section. Answer: frequent user
◉ medium user. Answer: buy the ticket packages for half of the games
◉ heavy user section. Answer: smallest section
◉ heavy user. Answer: fans who go to every game, have hats, t-shirts,
jerseys, season tickets
◉ defectors. Answer: no longer users, dissatisfied, move away, were
user and now nonuser
◉ questions for sport marketers. Answer: how do we get more people to
attend our sporting events? How do we increase the size of our media
audience? How do we attract more participants to our events? How do
we increase membership? How do we sell more sports related products?
Who, where, how?
◉ career opportunities. Answer: advertising, community and public
relations, promotions, event management and hospitality, sales
