GB 350 Exam 2 (Cascio - Ole Miss)
Questions With 100% Verified Answers
\.Global Vision - ANSWERS✔-Recognizing and reacting to international marketing opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
\.Gross Domestic Product - ANSWERS✔-total market value of all FINAL goods and services
produced in a country for a given period
\.Cultural Dimensions - ANSWERS✔-Power Distance Index
Individualism (vs Collectivism)
Masculinity (vs Femininity)
Uncertainty Avoidance Index
Long Term Orientation
Indulgence (vs Restraint)
\.Culture - ANSWERS✔-"collective programming of the mind distinguishing the members of one
group or category of people from others."
\.Power Distance Index - ANSWERS✔-extent to which less powerful members of a society
accept and expect the power is to be distributed unequally
,\.Individualism (vs Collectivism) - ANSWERS✔-extent to which members feel responsible to
themselves and immediate families (vs. others in the group)
\.Masculinity (vs Femininity) - ANSWERS✔-extent to which members prioritize achievement,
assertiveness and material rewards for success (vs cooperation, caring for the weak and quality
of life)
\.Uncertainty Avoidance Index - ANSWERS✔-extent to which members want to maintain control
over future events (even if they cannot)
\.Long Term Orientation - ANSWERS✔-extent to which members value adapting to current
changes in the environment to prepare for the future
\.Indulgence (vs Restraint) - ANSWERS✔-extent to which members value need gratification
\.Enthocentrism - ANSWERS✔-viewing outside others and their cultural traditions through the
lens of our own culture
\.Cultural factors - ANSWERS✔-Language/slang
Customs/traditions
Expectations for appropriate behavior in business interactions
\.Demographics to consider - ANSWERS✔-Population growth
Population density
Age trends
Household income
, Household status
Gender
\.______ and culture must be considered together - ANSWERS✔-Demographics
\.Are demographics important? - ANSWERS✔-YES
\.Multinationals - ANSWERS✔-firms that engage in international trade beyond exporting and
importing
\.Tariff - ANSWERS✔-Tax on a particular class of product or service to protect domestic
competition
Commonly used legal action
Example: WTO, China trade war
\.Absolute Quota - ANSWERS✔-maximum number of products that can be imported in a given
period
Example: Steel imports from Argentina, South Korea and Brazil can not exceed 500k kgs/quarter
\.Tariff Rate Quota - ANSWERS✔-maximum numbers of products that can be imported at a
reduced tariff
Example: Imported tuna in airtight containers: 14.9 kgs @ 6%; excess @ 12.5%
Questions With 100% Verified Answers
\.Global Vision - ANSWERS✔-Recognizing and reacting to international marketing opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
\.Gross Domestic Product - ANSWERS✔-total market value of all FINAL goods and services
produced in a country for a given period
\.Cultural Dimensions - ANSWERS✔-Power Distance Index
Individualism (vs Collectivism)
Masculinity (vs Femininity)
Uncertainty Avoidance Index
Long Term Orientation
Indulgence (vs Restraint)
\.Culture - ANSWERS✔-"collective programming of the mind distinguishing the members of one
group or category of people from others."
\.Power Distance Index - ANSWERS✔-extent to which less powerful members of a society
accept and expect the power is to be distributed unequally
,\.Individualism (vs Collectivism) - ANSWERS✔-extent to which members feel responsible to
themselves and immediate families (vs. others in the group)
\.Masculinity (vs Femininity) - ANSWERS✔-extent to which members prioritize achievement,
assertiveness and material rewards for success (vs cooperation, caring for the weak and quality
of life)
\.Uncertainty Avoidance Index - ANSWERS✔-extent to which members want to maintain control
over future events (even if they cannot)
\.Long Term Orientation - ANSWERS✔-extent to which members value adapting to current
changes in the environment to prepare for the future
\.Indulgence (vs Restraint) - ANSWERS✔-extent to which members value need gratification
\.Enthocentrism - ANSWERS✔-viewing outside others and their cultural traditions through the
lens of our own culture
\.Cultural factors - ANSWERS✔-Language/slang
Customs/traditions
Expectations for appropriate behavior in business interactions
\.Demographics to consider - ANSWERS✔-Population growth
Population density
Age trends
Household income
, Household status
Gender
\.______ and culture must be considered together - ANSWERS✔-Demographics
\.Are demographics important? - ANSWERS✔-YES
\.Multinationals - ANSWERS✔-firms that engage in international trade beyond exporting and
importing
\.Tariff - ANSWERS✔-Tax on a particular class of product or service to protect domestic
competition
Commonly used legal action
Example: WTO, China trade war
\.Absolute Quota - ANSWERS✔-maximum number of products that can be imported in a given
period
Example: Steel imports from Argentina, South Korea and Brazil can not exceed 500k kgs/quarter
\.Tariff Rate Quota - ANSWERS✔-maximum numbers of products that can be imported at a
reduced tariff
Example: Imported tuna in airtight containers: 14.9 kgs @ 6%; excess @ 12.5%
